Responsibilities

• Develop and execute strategic integrated marketing and account-based plans aligned with regional sales priorities for your segment to build and generate pipeline through a holistic marketing go-to-market approach.
• Act as a strategic partner to regional sales leadership, building trusted relationships and serving as a trusted marketing and business advisor.
• Regularly track, analyze, and report on marketing activities and pipeline performance to sales and marketing leadership, providing insights and recommendations for optimization.
• Plan and manage regional activities including first-party and third-party events, industry conferences, tradeshows, webinars, executive roundtables, and workshops.
• Drive customized account-based marketing campaigns for key strategic accounts, leveraging data, insights, and buyer personas to deliver tailored engagement.
• Collaborate with product marketing, demand generation, campaigns, and partner teams to define target accounts, buyer personas, messaging, and campaign activation.
• Recommend and influence the development of critical content to support integrated campaigns across all stages of the funnel, from awareness to conversion.
• Manage budget, ROI, and performance metrics for all regional marketing programs.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• 8+ years of integrated B2B marketing experience, preferably in Strategic accounts field marketing roles
• Proven success in developing and executing field marketing campaigns, events, and regional demand generation efforts
• Strategic, solutions-oriented mindset with the ability to analyze complex situations, identify opportunities, and recommend clear actions
• Understanding of Strategic accounts buying dynamics and behaviors in the US West & Central regions
• Excellent written and verbal presentation and communication skills, with the ability to develop strategic marketing plans and tailor messaging to diverse types of audiences in varied settings

Preferred

• MBA a plus

Benefits

• benefits available if eligible