Responsibilities

• Develop and execute regional field marketing programs and events that drive pipeline, support sales objectives, and increase customer and prospect engagement
• Plan and manage end-to-end execution of field events, including customer events, executive programs, hospitality experiences, webinars, roadshows, and third-party industry events
• Partner closely with Sales leadership to align field marketing strategies with regional business priorities and pipeline goals
• Collaborate with Alliances, Partner Marketing, and other cross-functional teams to support strategic sponsorships and joint go-to-market initiatives
• Manage event logistics, vendor relationships, budgets, inventory, staffing, and onsite execution to ensure a high-quality attendee experience
• Create and execute event promotion and follow-up strategies to maximize attendance, engagement, and pipeline generation
• Establish event goals and success metrics, track campaign performance, and report on pipeline contribution, ROI, and business impact
• Manage and maintain the regional field marketing budget, ensuring efficient allocation of resources and spend
• Build strong relationships with internal stakeholders, external partners, and vendors to support successful program execution
• Develop creative marketing programs and event strategies that address regional business challenges and drive measurable results
• Maintain clear and consistent communication with sales and marketing stakeholders throughout the planning, execution, and post-event lifecycle

Requirements

• Knowledge of using marketing tools like Marketo, Salesforce, wordpress
• Proficiency with office productivity applications (e.g. Microsoft Office, Google Apps)
• Bachelor’s Degree in Marketing, Communications, or similar field
• General verbal and written communication skills
• Proven success in managing field marketing programs and relationships with large enterprise sales organizations
• Strong project management, time management, and execution skills
• Embodies strong organizational skills, ability to anticipate the needs of sales
• Ability to maintain an optimistic, approachable, and self-starter attitude
• Demonstrates creative spark as expressed in ideas for messaging, creative design, etc.
• Able to work independently and dedicate a minimum of 40 hours/week