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Marketing jobs

831 marketing jobs

9 days ago

Paid Media Audience Strategy & Data Architecture Lead

Citi

Irving, TX (On-site)Full time$115K/yr – $172K/yr

9 days ago

Media Planning Associate

Citi

Irving, TX (On-site)Full time$87K/yr – $131K/yr

9 days ago

Programmatic Media Group Manager

Citi

Irving, TX (On-site)Full time$144K/yr – $217K/yr

9 days ago

Vice President, Investment Content Creator

BNY Mellon

Boston, MA (On-site)Full time$69K/yr – $115K/yr

9 days ago

Senior Creative Strategist - Paid Social, Ecomm/DTC Brands Only (100% Remote)

Brick

USA (Remote)Contract$5K/mo – $8K/mo

9 days ago

Securities Services - Content Writer - Vice President

JPMorgan Chase & Co.

New York City, NY (On-site)Full time$114K/yr – $200K/yr

9 days ago

Senior Analytics Associate, Marketing Analytics

JPMorgan Chase & Co.

Wilmington, DE (On-site)Full time$109K/yr – $165K/yr

9 days ago

Vice President of Media Strategy

JPMorgan Chase & Co.

New York City, NY (On-site)Full time$133K/yr – $195K/yr

9 days ago

External Communications Vice President

JPMorgan Chase & Co.

New York City, NY (On-site)Full time$95K/yr – $185K/yr

9 days ago

Executive Director - Search, Social and Media (Home Lending)

JPMorganChase

Columbus, OH (On-site)Full time$171K/yr – $265K/yr

9 days ago

Marketing Coordinator

Tower Federal Credit Union

Laurel, MD (On-site)Full time$32/hr – $40/hr

9 days ago

Director of Digital Marketing - Paid Acquisition

Ria Money Transfer

Denver, CO (Hybrid)Full time$170K/yr – $210K/yr

9 days ago

Social Media Strategist, Investing and Tax

Ramsey Solutions

Nashville, TN (On-site)Full time$66K/yr – $78K/yr

10 days ago

Senior Paid Media Manager

Mutual of Omaha Mortgage

Irvine, CA (Hybrid)Full time$90K/yr – $125K/yr

10 days ago

Fitness Content Associate

Nex

San Jose, CA (Hybrid)Part time

10 days ago

Associate, Communications

26North

New York City, NY (On-site)Full time$100K/yr – $150K/yr

10 days ago

Vice President, Internal Communications, Security & Resiliency Initiative (SRI)

JPMorgan Chase & Co.

New York City, NY (On-site)Full time$124K/yr – $185K/yr

10 days ago

Executive Director, Security & Resiliency Initiative (SRI) Communications

JPMorgan Chase & Co.

New York City, NY (On-site)Full time$163K/yr – $265K/yr

10 days ago

Sr Field Marketing Manager For Private Bank West

Citizens Bank

Los Angeles, CA (Hybrid)Full time$175K/yr – $213K/yr

10 days ago

Manager, ITA Communications & Engagement - Chase Travel

JPMorgan Chase & Co.

New York, USA (On-site)Full time$65K/yr – $116K/yr

Marketing jobs in the US in the Finance industry

831 jobs

Paid Media Audience Strategy & Data Architecture Lead

Citi

Irving, TX (On-site)

$115K/yr - $172K/yrIn-houseFull-timeSenior level6+ years exp.

9 days ago

Media Planning Associate

Citi

Irving, TX (On-site)

$87K/yr - $131K/yrIn-houseFull-timeMid level4+ years exp.

9 days ago

Programmatic Media Group Manager

Citi

Irving, TX (On-site)

$144K/yr - $217K/yrIn-houseFull-timeSenior level10+ years exp.

9 days ago

Vice President, Investment Content Creator

BNY Mellon

Boston, MA (On-site)

$69K/yr - $115K/yrIn-houseFull-timeSenior level10+ years exp.

9 days ago

Senior Creative Strategist - Paid Social, Ecomm/DTC Brands Only (100% Remote)

Brick

USA (Remote)

$5K/mo - $8K/moIn-houseContractSenior level

9 days ago

Securities Services - Content Writer - Vice President

JPMorgan Chase & Co.

New York City, NY (On-site)

$114K/yr - $200K/yrIn-houseFull-timeSenior level

9 days ago

Senior Analytics Associate, Marketing Analytics

JPMorgan Chase & Co.

Wilmington, DE (On-site)

$109K/yr - $165K/yrIn-houseFull-timeSenior level4+ years exp.

9 days ago

Vice President of Media Strategy

JPMorgan Chase & Co.

New York City, NY (On-site)

$133K/yr - $195K/yrIn-houseFull-timeSenior level10+ years exp.

9 days ago

External Communications Vice President

JPMorgan Chase & Co.

New York City, NY (On-site)

$95K/yr - $185K/yrIn-houseFull-timeSenior level10+ years exp.

9 days ago

Executive Director - Search, Social and Media (Home Lending)

JPMorganChase

Columbus, OH (On-site)

$171K/yr - $265K/yrIn-houseFull-timeSenior level

9 days ago

Marketing Coordinator

Tower Federal Credit Union

Laurel, MD (On-site)

$32/hr - $40/hrIn-houseFull-timeEntry level6+ years exp.

9 days ago

Director of Digital Marketing - Paid Acquisition

Ria Money Transfer

Denver, CO (Hybrid)

$170K/yr - $210K/yrIn-houseFull-timeDirector/executive8+ years exp.

9 days ago

Social Media Strategist, Investing and Tax

Ramsey Solutions

Nashville, TN (On-site)

$66K/yr - $78K/yrIn-houseFull-timeMid level2+ years exp.

9 days ago

Senior Paid Media Manager

Mutual of Omaha Mortgage

Irvine, CA (Hybrid)

$90K/yr - $125K/yrIn-houseFull-timeSenior level3+ years exp.

10 days ago

Fitness Content Associate

Nex

San Jose, CA (Hybrid)

In-housePart-timeEntry level

10 days ago

Associate, Communications

26North

New York City, NY (On-site)

$100K/yr - $150K/yrIn-houseFull-timeMid level2+ years exp.

10 days ago

Vice President, Internal Communications, Security & Resiliency Initiative (SRI)

JPMorgan Chase & Co.

New York City, NY (On-site)

$124K/yr - $185K/yrIn-houseFull-timeSenior level8+ years exp.

10 days ago

Executive Director, Security & Resiliency Initiative (SRI) Communications

JPMorgan Chase & Co.

New York City, NY (On-site)

$163K/yr - $265K/yrIn-houseFull-timeSenior level10+ years exp.

10 days ago

Sr Field Marketing Manager For Private Bank West

Citizens Bank

Los Angeles, CA (Hybrid)

$175K/yr - $213K/yrIn-houseFull-timeSenior level7+ years exp.

10 days ago

Manager, ITA Communications & Engagement - Chase Travel

JPMorgan Chase & Co.

New York, USA (On-site)

$65K/yr - $116K/yrIn-houseFull-timeManager5+ years exp.

10 days ago

Citi

Paid Media Audience Strategy & Data Architecture Lead

Irving, TX (On-site)

$115K/yr – $172K/yrSenior Level6+ years expFull time

Posted 9 days ago

Job Summary

Own and advance end-to-end audience strategy, development, governance, and activation across MarTech/AdTech while partnering with Analytics, Data Science, and Compliance to drive acquisition, engagement, and growth.

Own end-to-end audience strategy and measurement frameworks.
Lead cross-functional collaboration across Marketing, Analytics, Data Science, and Technology.

Job Description

Responsibilities

Audience Strategy & Planning: Develop audience strategies that support customer acquisition, cross-sell, engagement, and retention objectives, define target audience frameworks using customer behavior, lifecycle stage, demographics, transactional data, and behavioral signals, determine the optimal timing, channel, and messaging approach for audience engagement, partner with business stakeholders to identify high-value audience opportunities aligned with strategic priorities and establish audience selection methodologies, segmentation standards, and measurement frameworks.
Customer Insights & Audience Development: Leverage first-party data, analytics, and customer insights to identify actionable audience segments, evaluate audience performance and recommend optimizations based on campaign results and changing business objectives, collaborate with analytics and data science teams to develop propensity models, lookalike audiences, and predictive targeting approaches and translate complex customer data into clear audience recommendations for marketing teams.
Data Architecture & Audience Enablement: Design and oversee data flows supporting audience creation, activation, and measurement across marketing and advertising platforms, partner with technology and data engineering teams to ensure audience data is integrated and distributed effectively, support identity resolution, customer matching, audience onboarding, and activation processes and ensure audience strategies can be operationalized and scaled across multiple activation platforms.
MarTech & AdTech Strategy: Guide audience activation across digital marketing, paid media, CRM, and customer engagement platforms., partner with media teams to align audience strategies with channel capabilities and business objectives, evaluate and recommend tools, platforms, and processes that improve audience management and activation effectiveness and serve as a subject matter expert on audience strategy, data-driven targeting, and customer segmentation.
Governance & Controls: Ensure audience creation and activation activities comply with established privacy, compliance, and data governance requirements, maintain documentation related to audience frameworks, segmentation methodologies, business rules, and activation processes and partner with risk, legal, and compliance teams to support governance reviews and audits.
Cross-Functional Leadership: Lead collaboration across Marketing, Media, Analytics, Data Science, Technology, Product, and Compliance teams, influence strategic decision-making by providing data-driven audience recommendations and present audience strategies, insights, and performance results to senior stakeholders.
Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Requirements

6-10 years of experience in consumer marketing, advertising and/or media.
6-10 years of experience in audience strategy, marketing analytics, customer data strategy, paid media, marketing technology, data architecture, or related disciplines.
Demonstrated experience developing audience strategies that support customer acquisition, engagement, retention, and growth objectives.
Experience leveraging first-party data to build customer segments and activation strategies.
Strong understanding of customer lifecycle marketing, audience planning, segmentation, and targeting methodologies.
Experience working across MarTech and AdTech ecosystems, including audience activation and measurement.
Strong analytical skills with the ability to transform customer insights into actionable business recommendations.
Proficiency in SQL and experience working with large customer datasets.
Strong communication and stakeholder management skills with experience presenting recommendations to business leaders.

Preferred

Bachelor's degree in Marketing, Analytics, Data Science, Information Systems, Business, or a related field.
Experience with LiveRamp or similar audience and identity platforms is preferred but not required.
Bachelor’s/University degree, Master’s degree preferred

Benefits

medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays.

Citi

3.7 Glassdoor

Citi's mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress. Our core activities are safeguarding assets, lending money, making payments and accessing the capital markets on behalf of our clients. We have over 200 years of experience helping our clients meet the world's toughest challenges and embrace its greatest opportunities. We are Citi, the global bank – an institution connecting millions of people across hundreds of countries and cities. For information on Citi’s commitment to privacy, visit on.citi/privacy.

Founded in 1812

New York, New York, US

195K employees (3,957 in marketing)

www.citigroup.com

69% recommend to a friend

70% CEO approval

Salaries

Posted range

$115K/yr – $172K/yr

Taken straight from the job posting.

See all Citi salaries

Marketing Team

Marketing Team Size

2,872 (1% of company)

Median Career Experience

20 years

Median Tenure

8.2 years

Marketing Roles Posted (Last 30 Days)

People

Marketing Leadership

Angela Culver-Gleason

CMO | Managing Director of Services Global Marketing

At the company for 3 years 6 months

Greg Wheeler

Chief Marketing Officer, The Home Depot portfolio

At the company for 13 years 6 months

Ursula Castrillon

Sr. Vice President, CMO, Partner Marketing Lead

At the company for 20 years 5 months

Talor Thompson, MBA

Assistant Vice President Marketing, Financial Inclusion

At the company for 2 years 5 months

Funding

Total Funding

$22.3B

Last Raise

$6.5B

Post IPO Debt, 6 months ago

Funding History

Sep 2025
Post IPO Debt • $6.5B
Apr 2025
Post IPO Debt • $2.8B
Nov 2024
Post IPO Debt • $4.3B

Traffic Signals

Monthly Visitors

2.3M

Monthly Google Ads Budget

$4.2K

Traffic Source Mix

22%

Direct

42.9%

Referral

34.4%

Social

0.2%

Paid

0.5%

Headcount Trend

Current headcount: ~199.4K

News about Citi

Citi Names 276 New MDs in Its Smallest Class Since 2020 — See the List

Dec 3, 2025 • Business Insider

Citi’s Premium Card Rollout Was Marred by Errant Approvals

Nov 27, 2025 • The Wall Street Journal

Citigroup to replace CFO Mason with Luchetti, reorganizes retail and wealth divisions

Nov 21, 2025 • Reuters

Links

www.citigroup.com

X (Twitter)

Crunchbase

This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.

Career insights

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Explore Marketing jobs

Responsibilities

Audience Strategy & Planning: Develop audience strategies that support customer acquisition, cross-sell, engagement, and retention objectives, define target audience frameworks using customer behavior, lifecycle stage, demographics, transactional data, and behavioral signals, determine the optimal timing, channel, and messaging approach for audience engagement, partner with business stakeholders to identify high-value audience opportunities aligned with strategic priorities and establish audience selection methodologies, segmentation standards, and measurement frameworks.
Customer Insights & Audience Development: Leverage first-party data, analytics, and customer insights to identify actionable audience segments, evaluate audience performance and recommend optimizations based on campaign results and changing business objectives, collaborate with analytics and data science teams to develop propensity models, lookalike audiences, and predictive targeting approaches and translate complex customer data into clear audience recommendations for marketing teams.
Data Architecture & Audience Enablement: Design and oversee data flows supporting audience creation, activation, and measurement across marketing and advertising platforms, partner with technology and data engineering teams to ensure audience data is integrated and distributed effectively, support identity resolution, customer matching, audience onboarding, and activation processes and ensure audience strategies can be operationalized and scaled across multiple activation platforms.
MarTech & AdTech Strategy: Guide audience activation across digital marketing, paid media, CRM, and customer engagement platforms., partner with media teams to align audience strategies with channel capabilities and business objectives, evaluate and recommend tools, platforms, and processes that improve audience management and activation effectiveness and serve as a subject matter expert on audience strategy, data-driven targeting, and customer segmentation.
Governance & Controls: Ensure audience creation and activation activities comply with established privacy, compliance, and data governance requirements, maintain documentation related to audience frameworks, segmentation methodologies, business rules, and activation processes and partner with risk, legal, and compliance teams to support governance reviews and audits.
Cross-Functional Leadership: Lead collaboration across Marketing, Media, Analytics, Data Science, Technology, Product, and Compliance teams, influence strategic decision-making by providing data-driven audience recommendations and present audience strategies, insights, and performance results to senior stakeholders.
Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Requirements

6-10 years of experience in consumer marketing, advertising and/or media.
6-10 years of experience in audience strategy, marketing analytics, customer data strategy, paid media, marketing technology, data architecture, or related disciplines.
Demonstrated experience developing audience strategies that support customer acquisition, engagement, retention, and growth objectives.
Experience leveraging first-party data to build customer segments and activation strategies.
Strong understanding of customer lifecycle marketing, audience planning, segmentation, and targeting methodologies.
Experience working across MarTech and AdTech ecosystems, including audience activation and measurement.
Strong analytical skills with the ability to transform customer insights into actionable business recommendations.
Proficiency in SQL and experience working with large customer datasets.
Strong communication and stakeholder management skills with experience presenting recommendations to business leaders.

Preferred

Bachelor's degree in Marketing, Analytics, Data Science, Information Systems, Business, or a related field.
Experience with LiveRamp or similar audience and identity platforms is preferred but not required.
Bachelor’s/University degree, Master’s degree preferred

Benefits

medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays.