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10 marketing jobs

Liberty Mutual Insurance logo
2 weeks ago

Associate Marketing Manager, Advertising and Social Media

Liberty Mutual Insurance

Portsmouth, NH (On-site)Full time$97K/yr – $156K/yr
Liberty Mutual Insurance logo
2 weeks ago

Associate Marketing Manager, Email and Digital Channels

Liberty Mutual Insurance

Connecticut, USA (On-site)Full time$97K/yr – $138K/yr
Liberty Mutual Insurance logo
7 weeks ago

Marketing Specialist

Liberty Mutual Insurance

Boston, MA (On-site)Full time$65K/yr – $97K/yr
Liberty Mutual Insurance logo
1 month ago

Sr. Enterprise Social Media Manager, Executive LinkedIn

Liberty Mutual Insurance

Boston, MA (Hybrid)Full time$106K/yr – $160K/yr
Liberty Mutual Insurance logo
3 months ago

Senior Marketing Manager

Liberty Mutual Insurance

Portsmouth, NH (Hybrid)Full time$106K/yr – $197K/yr
Liberty Mutual Insurance logo
3 months ago

Communications, Content & Channel Strategy

Liberty Mutual Insurance

Boston, MA (Hybrid)Full time$83K/yr – $154K/yr
Liberty Mutual Insurance logo
4 months ago

Brand Strategy Summer Internship (Summer 2026)

Liberty Mutual Insurance

Boston, MA (On-site)Full time$23/hr – $25/hr
Liberty Mutual Insurance logo
4 months ago

Brand Strategy Summer Internship (Summer 2026)

Liberty Mutual Insurance

Boston, MA (Unknown)Internship$23/hr – $25/hr
Liberty Mutual Insurance logo
4 months ago

Marketing Director (STP)

Liberty Mutual Insurance

Boston, MA (On-site)Full time$143K/yr – $180K/yr
Liberty Mutual Insurance logo
4 months ago

Associate Marketing Manager

Liberty Mutual Insurance

USA (On-site)Full time

All marketing roles in the US

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All marketing roles in the US

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10 jobs
Liberty Mutual Insurance logo

Associate Marketing Manager, Advertising and Social Media

Liberty Mutual Insurance

Portsmouth, NH (On-site)

$97K/yr - $156K/yrIn-houseFull-timeMid level5+ years exp.
2 weeks ago
Liberty Mutual Insurance logo

Associate Marketing Manager, Email and Digital Channels

Liberty Mutual Insurance

Connecticut, USA (On-site)

$97K/yr - $138K/yrIn-houseFull-timeMid level5+ years exp.
2 weeks ago
Liberty Mutual Insurance logo

Marketing Specialist

Liberty Mutual Insurance

Boston, MA (On-site)

$65K/yr - $97K/yrIn-houseFull-timeEntry level1+ years exp.
7 weeks ago
Liberty Mutual Insurance logo

Sr. Enterprise Social Media Manager, Executive LinkedIn

Liberty Mutual Insurance

Boston, MA (Hybrid)

$106K/yr - $160K/yrIn-houseFull-timeSenior level8+ years exp.
1 month ago
Liberty Mutual Insurance logo

Senior Marketing Manager

Liberty Mutual Insurance

Portsmouth, NH (Hybrid)

$106K/yr - $197K/yrIn-houseFull-timeSenior level8+ years exp.
3 months ago
Liberty Mutual Insurance logo

Communications, Content & Channel Strategy

Liberty Mutual Insurance

Boston, MA (Hybrid)

$83K/yr - $154K/yrIn-houseFull-timeMid level5+ years exp.
3 months ago
Liberty Mutual Insurance logo

Brand Strategy Summer Internship (Summer 2026)

Liberty Mutual Insurance

Boston, MA (On-site)

$23/hr - $25/hrIn-houseFull-timeIntern/new grad
4 months ago
Liberty Mutual Insurance logo

Brand Strategy Summer Internship (Summer 2026)

Liberty Mutual Insurance

Boston, MA (Unknown)

$23/hr - $25/hrIn-houseInternshipIntern/new grad
4 months ago
Liberty Mutual Insurance logo

Marketing Director (STP)

Liberty Mutual Insurance

Boston, MA (On-site)

$143K/yr - $180K/yrIn-houseFull-timeDirector/executive10+ years exp.
4 months ago
Liberty Mutual Insurance logo

Associate Marketing Manager

Liberty Mutual Insurance

USA (On-site)

In-houseFull-timeMid level5+ years exp.
4 months ago
Liberty Mutual Insurance logo
Liberty Mutual Insurance

Associate Marketing Manager, Advertising and Social Media

Portsmouth, NH (On-site)

$97K/yr – $156K/yrMid Level5+ years expFull time

Posted 2 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own cross-channel paid media planning and agency leadership while aligning organic social execution with a LinkedIn-first strategy for a B2B insurer audience.

  • Own the development and execution of annual media plans, serving as the primary point of contact with our media agency to finalize and implement plans — including publisher selection, budget allocation, tactical mix, production schedules, and digital measurement.
  • Bring strong advertising expertise and market awareness to continuously evaluate and evolve media strategy, ensuring Liberty Mutual remains competitive and best-in-class across paid channels.
  • Monitor competitive intelligence and industry trends across paid digital and media channels, proactively identifying opportunities to differentiate and improve performance.
  • Champion A/B testing and optimization strategies across paid campaigns, applying learnings to improve targeting, creative performance, and spend efficiency over time.
  • Collaborate with the Creative Services team and Marketing segment leads to develop compelling ad assets that align with business priorities, brand guidelines, and channel best practices, providing media channel expertise to inform creative strategy.
  • Partner with Marketing Strategy to proactively identify campaign opportunities, ensuring sufficient time is built in for campaign development, reviews, and approvals.
  • Maintain and share a forward-looking campaign plan organized by month and by audience to keep cross-functional partners aligned and informed.
  • Lead agency relationships with a strategic lens, managing budgets and performance expectations while challenging partners to deliver actionable insights, fresh thinking, and innovative approaches that continuously improve our advertising programs.
  • Own organic social media execution for GRS U.S. LinkedIn profiles, including content publishing, cross-sharing strategy, editorial calendar management, and overall channel tone and presence.
  • Manage the social media employee engagement program (currently Yext/Hearsay), including onboarding and training, communication, content management, and measurement to drive adoption and usage among external-facing employees.

Job Description

Own cross-channel paid media planning and agency leadership while aligning organic social execution with a LinkedIn-first strategy.

  • Own the development and execution of annual media plans, serving as the primary point of contact with our media agency to finalize and implement plans — including publisher selection, budget allocation, tactical mix, production schedules, and digital measurement.
  • Bring strong advertising expertise and market awareness to continuously evaluate and evolve media strategy, ensuring Liberty Mutual remains competitive and best-in-class across paid channels.
  • Monitor competitive intelligence and industry trends across paid digital and media channels, proactively identifying opportunities to differentiate and improve performance.
  • Champion A/B testing and optimization strategies across paid campaigns, applying learnings to improve targeting, creative performance, and spend efficiency over time.
  • Collaborate with the Creative Services team and Marketing segment leads to develop compelling ad assets that align with business priorities, brand guidelines, and channel best practices, providing media channel expertise to inform creative strategy.
  • Partner with Marketing Strategy to proactively identify campaign opportunities, ensuring sufficient time is built in for campaign development, reviews, and approvals.
  • Maintain and share a forward-looking campaign plan organized by month and by audience to keep cross-functional partners aligned and informed.
  • Lead agency relationships with a strategic lens, managing budgets and performance expectations while challenging partners to deliver actionable insights, fresh thinking, and innovative approaches that continuously improve our advertising programs.
  • Own organic social media execution for GRS U.S. LinkedIn profiles, including content publishing, cross-sharing strategy, editorial calendar management, and overall channel tone and presence.
  • Manage the social media employee engagement program (currently Yext/Hearsay), including onboarding and training, communication, content management, and measurement to drive adoption and usage among external-facing employees.
Liberty Mutual Insurance logo

Liberty Mutual Insurance

At Liberty Mutual, we believe progress happens when people feel secure. By providing protection for the unexpected and delivering it with care, we help people embrace today and confidently pursue tomorrow. In business since 1912, and headquartered in Boston, today we are the eighth largest global property and casualty insurer based on 2023 gross written premium. We also rank 87th on the Fortune 100 list of largest corporations in the US based on 2023 revenue. As of December 31, 2023, we had $49.4 billion in annual consolidated revenue. We employ over 40,000 people in 29 countries and economies around the world. We offer a wide range of insurance products and services, including personal automobile, homeowners, specialty lines, reinsurance, commercial multiple-peril, workers compensation, commercial automobile, general liability, surety, and commercial property. For more information, visit www.libertymutualinsurance.com.

Founded in 1912
Boston, MA, US
37K employees (655 in marketing)
www.libertymutualgroup.com

Traffic Signals

Monthly Visitors
426K
Monthly Google Ads Budget
$224.9K
Traffic Source Mix
Search
25.8%
Direct
46.6%
Referral
17.9%
Social
8.8%
Paid
0.7%

Headcount Trend

Current headcount: ~37.7K

Marketing Team

Marketing Team Size
441 (1% of company)
Median Career Experience
17 years
Median Tenure
9.1 years
Marketing Roles Posted (Last 30 Days)
2

People

HR / Recruitment

Audra Shields
Audra Shields
Director of Digital & Talent Marketing
At the company for 4 years
Katie Macdonald
Katie Macdonald
Director II, Talent & Digital Marketing
At the company for 10 years 9 months

Marketing Leadership

Jenna Lebel
Jenna Lebel
Chief Marketing Officer
At the company for 13 years 5 months
Nicole Guidara
Executive Vice President, Chief Brand & Communications Officer
At the company for 19 years 8 months
Kristin Toli
Kristin Toli
Vice President, Integrated Marketing
At the company for 17 years 2 months
Jeff McFarland
Jeff McFarland
SVP, Global Risk Solutions - Distribution Strategy and Marketing
At the company for 13 years 10 months

Funding

Total Funding
$886.8M
Last Raise
$886.8M
Debt Financing, 6 months ago

Funding History

  • Sep 2025
    Debt Financing • $886.8M

Recent News

Liberty Mutual prepares to launch raise for casualty sidecar
Oct 6, 2025 • Insurance Insider US
Liberty Mutual Insurance Launches Global Cyber Products
Sep 30, 2025 • PR Newswire
Liberty Mutual Small Business Insurance Review for 2025
Sep 25, 2025 • U.S. News & World Report
Advance Concrete alleges Ameresco, Liberty Mutual, Western Surety withheld $24.9m bond
Sep 25, 2025 • Insurance Business America
RoofMarketplace Appoints Gwen Olson as Chief Strategy Officer to Accelerate Next Phase of Growth
Sep 24, 2025 • PR Newswire
Liberty Mutual denies $200K cargo loss claim, faces lawsuit from Bay Island
Sep 18, 2025 • Insurance Business America
Liberty Mutual sues All Web Leads for $1.35 million over insurance leads
Sep 16, 2025 • Insurance Business America
Liberty Mutual Insurance Review: Car, Home and Renters
Sep 3, 2025 • ValuePenguin
Liberty Mutual Re and Safehub launch parametric earthquake insurance solution
Aug 29, 2025 • Captive Insurance Times
Liberty Mutual Re and Safehub launch earthquake parametric insurance solution
Aug 27, 2025 • Reinsurance News
Liberty Mutual fights new lawsuit over Mississippi water damage claim
Aug 20, 2025 • Insurance Business America
Liberty Mutual and affiliates launch lawsuit, allege sweeping Michigan fraud
Aug 18, 2025 • Insurance Business America
Business Income Insurance Market to Reach USD 33.61 Billion by 2032 | Expected CAGR 8.7% (2024–2032)
Aug 18, 2025 • EIN Presswire
Liberty Mutual faces $4 million lawsuit over denied pollution coverage
Aug 15, 2025 • Insurance Business America
Delaware court backs Liberty Mutual and strengthens insurer settlement power
Aug 13, 2025 • Insurance Business America
Liberty Mutual agrees to pay $4.7m over bribery charges in India
Aug 12, 2025 • Life Insurance International
New York’s WNBA title, tie-up with Liberty Mutual has been a sponsorship boon
Aug 12, 2025 • Seattle TechFlash
Liberty Mutual in first US bribery settlement since Trump freeze ended
Aug 11, 2025 • Reuters
Liberty Mutual Foundation’s first president prepares to step down after 25 years
Aug 11, 2025 • Boston Globe
Commercial Insurance Market Size, Share, Trends, Growth Opportunities, Key Players and Forecast to 2032
Aug 8, 2025 • EIN Presswire
Mercury to welcome Safeco clients in California shift
Aug 8, 2025 • FinTech Global
Liberty Mutual more than doubles net income in Q2
Aug 7, 2025 • Insurance Business America
Liberty Mutual Insurance Reports Second Quarter 2025 Results
Aug 6, 2025 • Yahoo Finance
Liberty Mutual Insurance Reports Second Quarter 2025 Results
Aug 6, 2025 • PR Newswire
Mercury Insurance and Safeco Insurance Announce Plans to Transition California Customers and Agents
Aug 6, 2025 • PRWeb
Liberty Mutual compels client to pay $411k in surety bond fight
Aug 1, 2025 • Insurance Business America
Liberty Mutual Insurance Group Company Profile, Stock Price, News, Rankings
Jul 29, 2025 • Fortune
Liberty Mutual buys back Wellesley office at loss
Jul 28, 2025 • Seattle TechFlash
Property Insurance Market Global Opportunity Analysis and Industry Forecast, 2021 - 2031
Jul 16, 2025 • EIN Presswire
Liberty Mutual Insurance Releases 2024 Purpose & Impact Report
Jul 10, 2025 • WebWire
Usage-Based Insurance Market Expected to Reach $267.4 Billion by 2032
Jul 9, 2025 • EIN Presswire
Liberty Mutual promotes Weiss to GTS Americas head
Jul 2, 2025 • Insurance Insider US
Liberty Mutual on the Role of Insurers in the Energy and Climate Transition
Jul 1, 2025 • Harvard School of Engineering and Applied Sciences
K2 Cyber Adds Another Major Partner to Deliver Intelligent Cyber Insurance to Small and Medium Businesses
Jun 26, 2025 • Business Wire
2025 NY Digital Awards Announces S 1 Winners: Celebrating Creativity Across Design, Video, Web, and Mobile Excellence
Jun 25, 2025 • EIN Presswire
Liberty Mutual Insurance Names Neal Bhatnagar President, Major Accounts, Global Risk Solutions North America
Jun 20, 2025 • Risk & Insurance
Fire Insurance Market to Blaze Past $120.49 Billion by 2028, Fueled by 11.9% CAGR Surge
Jun 20, 2025 • EIN Presswire
Trump Allies Fight Big Business in Litigation Finance Tax Split
Jun 19, 2025 • bloomberglaw.com
People Moves: Liberty Mutual Names Bhatnagar President, GRS Major Accounts; Geary Hired as TMHCC CEO of North America P/C; Willis Appoints Fisher to Lead Law Firms
Jun 18, 2025 • Insurance Journal
Five things: Red Sox trade, largest-ever ranking, BIO, Logan 'remote terminals' and where I’ll be today
Jun 16, 2025 • Seattle TechFlash
Liberty Mutual Insurance Elects Gordon Watson to the Company's Board of Directors
Jun 12, 2025 • PR Newswire
Liberty Mutual Insurance Elects Gordon Watson to Board
Jun 12, 2025 • citybiz
Short Term Insurance Market to Hit US$317 Billion by 2032 with 6.5% CAGR | Coherent Market Insights
Jun 12, 2025 • Coherent Market Insights Pvt. Ltd
Melissa Macdonnell Retires After 25 Years of Leading Liberty Mutual Insurances Philanthropic Programs
Jun 5, 2025 • citybiz
MassMutual names former Liberty Mutual CEO to board
Jun 4, 2025 • Seattle TechFlash
MassMutual Appoints David Long, Former Chairman and CEO of Liberty Mutual Insurance, to Its Board of Directors
Jun 3, 2025 • Business Wire
112 jobs at risk at Liberty Mutual Insurance
May 22, 2025 • RTE Online
Liberty Mutual Q1 profit tumbles 33.2%
May 12, 2025 • Life Insurance International
Liberty Mutual suffers half a billion drop in net income
May 9, 2025 • Insurance Business America
Liberty Mutual Q1 Net Income Down 33%
May 8, 2025 • Insurance Journal
Liberty Mutual Insurance Reports First Quarter Results
May 8, 2025 • PR Newswire
Liberty Mutual Insurance partners with New York Liberty
May 2, 2025 • Insurance Business America
New York Liberty and Liberty Mutual Insurance Announce Multiyear Partnership
May 1, 2025 • New York Liberty (WNBA)
Liberty Mutual Names Timothy M. Sweeney Chairman of Liberty Mutual Holding Company Inc.
Apr 18, 2025 • Risk & Insurance
Liberty Mutual Says Other Insurer Owes $500K For Crane Row
Apr 18, 2025 • Law360
Recreational Vehicle Insurance Market to Witness Remarkable Growth with Allstate, Geico, Liberty Mutual
Apr 17, 2025 • openPR.com
Liberty Micro Life’s Insurance Awareness Campaign: Programs in different parts of the country
Apr 17, 2025 • Insurance Khabar
Liberty Mutual pays $300,000 penalty for misleading consumers in Delaware
Apr 16, 2025 • Financial Regulation News -
Liberty Mutual provides smart water leak protection with Moen
Apr 16, 2025 • MSN
Agency employees face burnout: Liberty Mutual, Safeco research
Apr 15, 2025 • Digital Insurance
Delaware Fines Liberty Mutual $300K for Advertising Discounts Not Offered in State
Apr 15, 2025 • Insurance Journal
Liberty Mutual avoids liability in performance bond dispute with subcontractor
Apr 15, 2025 • Insurance Business America
Liberty Mutual pays $300,000 for advertising claims that don't apply to Delaware customers
Apr 14, 2025 • Delaware Business Now
Liberty Mutual fined $300K for misleading insurance ads in Delaware
Apr 14, 2025 • Milford LIVE!
Timothy Sweeney Elected Chairman of Liberty Mutual Insurance
Apr 14, 2025 • CollisionWeek
Liberty Mutual charged penalty for misleading consumers, Del. Department of Insurance announces - 47abc
Apr 14, 2025 • WMDT
Why this insurance company must pay $300K for false advertising in Delaware
Apr 14, 2025 • Yahoo
Why this insurance company must pay $300K for false advertising in Delaware
Apr 14, 2025 • The News Journal
Liberty Mutual fined $300K for misleading insurance ads in Delaware
Apr 14, 2025 • Delaware LIVE News
Liberty Mutual provides smart water leak protection with Moen
Apr 14, 2025 • Life Insurance International
Liberty Mutual pays $300,000 penalty to Delaware for misleading consumers
Apr 14, 2025 • Delaware Public Media
Liberty Mutual Pays $300,000 Penalty For Misleading Consumers
Apr 14, 2025 • State of Delaware News (.gov)
Progressive appoints Volvo’s insurance agency
Apr 14, 2025 • Coverager - Insurance news and insights
Liberty Mutual Insurance names new chairman
Apr 10, 2025 • Life Insurance International
Moen Partners with Liberty Mutual Insurance to offer Savings on In-Home Leak Protection
Apr 10, 2025 • PR Newswire
Insurance moves at Liberty Mutual, Ascot Group, Acrisure, Cozen O’Connor and LP Insurance
Apr 10, 2025 • Insurance Business America
Liberty Mutual Insurance elects Sweeney as Chairman, Long to retire
Apr 10, 2025 • Reinsurance News
Liberty Mutual CEO Sweeney Elected Chairman, Long Steps Away
Apr 10, 2025 • Insurance Journal
Liberty Mutual Insurance Elects Timothy M. Sweeney Chairman; David H. Long to Retire
Apr 9, 2025 • PR Newswire
Liberty Mutual Insurance Elects Timothy Sweeney Chairman
Apr 9, 2025 • citybiz
Liberty Mutual Insurance Elects Timothy M. Sweeney Chairman; David H. Long to Retire
Apr 9, 2025 • Morningstar.com
From Idea to Impact: How Liberty Mutual Creates a Culture of Innovation
Apr 9, 2025 • Built In
MarketCast Brand Effect Research Reveals the Most Effective Insurance Mascots in Advertising
Mar 31, 2025 • PR Newswire
11 go-to podcasts that inspire IT industry leaders today
Mar 27, 2025 • CIO Magazine
CISO가 ‘사고로 인한 피해’를 잘 보고하는 방법
Mar 21, 2025 • 한국레노버, AMD 최신 AI 프로세서 탑재 노트북 2종 출시 | CIO
Liberty Mutual legal dispute over construction bonds dismissed without prejudice
Mar 20, 2025 • Insurance Business America
Emerald Bay Risk Solutions Appoints Tracey Sharis as CEO
Mar 19, 2025 • citybiz
Renewable Energy Insurance Market is Predicted to Reach USD 28157.60 Million at a CAGR of 4.22% by 2034
Mar 18, 2025 • EIN Presswire
Liberty Mutual may owe clients
Mar 13, 2025 • richlandtoday.com
Baker McKenzie leads Liberty Mutual’s sale in Thailand, Vietnam
Mar 12, 2025 • Law.asia
The Liberty Mutual Case That’s Changing How We View Contractor Insurance
Mar 12, 2025 • Live Insurance News
Liberty Specialty Markets early adopter of WTW’s Neuron platform
Mar 11, 2025 • Lifeinsurance International
Liberty Mutual to Refund Louisiana Homeowners Over Assessment Overcharges
Mar 11, 2025 • Live Insurance News
Liberty Mutual slapped in Louisiana for ‘overcharging’ clients
Mar 10, 2025 • Intelligent Insurer
Louisiana orders Liberty Mutual to issue $4m in refunds
Mar 10, 2025 • Insurance Day
Louisiana homeowners to get refunds from Liberty Mutual
Mar 7, 2025 • MSN
Liberty Mutual to refund $4M to Louisiana policyholders after overcharges
Mar 7, 2025 • American Press
WR Berkley adds Liberty Mutual's Kidd as executive vice president
Mar 7, 2025 • TradingView
Liberty Mutual closes door on divestments after rightsizing
Mar 7, 2025 • Intelligent Insurer
Liberty Mutual Owes $4M Refund After Overcharging Louisiana Citizens Assessments
Mar 7, 2025 • Insurance Journal