Responsibilities

• Curate contact data for personalized campaign lists
• Create Salesforce marketing initiative/capture campaigns
• Develop and manage distribution list rules for recurring email communications
• Manage creation of internal distribution lists for internal email previews
• Lead recurring data hygiene exercises to ensure the credibility of our contact data
• Investigate and resolve issues preventing our emails from reaching companies and contacts
• Track and improve email records lacking associated website login IDs through ongoing analysis and recurring campaigns
• Serve as the team’s administrator for our Salesforce Marketing Cloud account, handling user management, MID accounts, synchronization, workflow automations, and troubleshooting support in partnership with the broader Marketing team
• Ensure compliance across CAN-SPAM act and contractual obligations like managing contact limits, super-messages limits, etc.
• Identify opportunities for enhanced functionality and user experience

Requirements

• Bachelor`s degree with a concentration in Marketing, Business Administration or Communications preferred or equivalent experience required
• Minimum 5 years of relevant and progressively more responsible experience within a marketing driven organization
• Requires advanced knowledge of marketing communications principles and practices
• Experience working with and/or managing outside agencies
• Strong oral and written communication skills required
• Ability to work in a fast-paced environment and work on multiple priorities
• Strong knowledge of relevant technologies
• Strong organizational, coordination, project management, and analytical skills
• Strong presentation skills required
• Budget management and project management experience preferred

Benefits

• Comprehensive benefits
• Workplace flexibility
• Professional development opportunities
• Opportunities provided through our Employee Resource Groups