Own cross-channel paid media planning and agency leadership while aligning organic social execution with a LinkedIn-first strategy for a B2B insurer audience.

• Own the development and execution of annual media plans, serving as the primary point of contact with our media agency to finalize and implement plans — including publisher selection, budget allocation, tactical mix, production schedules, and digital measurement.
• Bring strong advertising expertise and market awareness to continuously evaluate and evolve media strategy, ensuring Liberty Mutual remains competitive and best-in-class across paid channels.
• Monitor competitive intelligence and industry trends across paid digital and media channels, proactively identifying opportunities to differentiate and improve performance.
• Champion A/B testing and optimization strategies across paid campaigns, applying learnings to improve targeting, creative performance, and spend efficiency over time.
• Collaborate with the Creative Services team and Marketing segment leads to develop compelling ad assets that align with business priorities, brand guidelines, and channel best practices, providing media channel expertise to inform creative strategy.
• Partner with Marketing Strategy to proactively identify campaign opportunities, ensuring sufficient time is built in for campaign development, reviews, and approvals.
• Maintain and share a forward-looking campaign plan organized by month and by audience to keep cross-functional partners aligned and informed.
• Lead agency relationships with a strategic lens, managing budgets and performance expectations while challenging partners to deliver actionable insights, fresh thinking, and innovative approaches that continuously improve our advertising programs.
• Own organic social media execution for GRS U.S. LinkedIn profiles, including content publishing, cross-sharing strategy, editorial calendar management, and overall channel tone and presence.
• Manage the social media employee engagement program (currently Yext/Hearsay), including onboarding and training, communication, content management, and measurement to drive adoption and usage among external-facing employees.