Responsibilities

• Serve as the primary owner and subject matter expert for the email marketing channel, managing all aspects of strategy, execution, and optimization
• Manage end-to-end email execution leveraging email best practices, from planning and coding to testing, deployment, and performance reporting
• Oversee email calendar and distribution lists to strategically manage message frequency, audience saturation, and prioritization
• Develop and drive the strategy for journey building within Salesforce Marketing Cloud, designing and optimizing journeys that support campaign goals and audience engagement
• Lead the A/B testing strategy for email, including test design, analysis, and application of learnings to continuously improve performance across subject lines, content, design, and send parameters
• Own the hygiene and governance of the SFMC environment, including Data Extension and list management, suppression lists, sender reputation monitoring, and overall platform health
• Act as the internal point of contact for email platform administration: onboard and guide new users, engage with vendor support to troubleshoot issues, manage processes consistently, and monitor overall usage
• Partner closely with creative services to develop and maintain email templates and emails within SFMC, ensuring branding consistency, and bring hands-on SFMC build capability to support efficient execution and team capacity
• Proactively identify and implement improvements to email processes, workflows, and governance to drive efficiency and effectiveness
• Leverage email performance data, industry benchmarks, and audience insights to proactively bring forward recommendations and anticipate stakeholder questions and concerns

Requirements

• Bachelor`s degree with a concentration in Marketing, Business Administration or Communications preferred or equivalent experience required
• Minimum 5 years of relevant and progressively more responsible experience within a marketing driven organization
• Requires advanced knowledge of marketing communications principles and practices
• Experience working with and/or managing outside agencies
• Strong oral and written communication skills required
• Ability to work in a fast-paced environment and work on multiple priorities
• Strong knowledge of relevant technologies
• Strong organizational, coordination, project management, and analytical skills
• Strong presentation skills required
• Budget management and project management experience preferred

Preferred

• Demonstrated experience as a channel owner or primary lead for external email marketing or a comparable digital channel
• Strong understanding of responsive email design and programming concepts
• Working knowledge of HTML & CSS required for email coding and troubleshooting
• Hands-on Salesforce Marketing Cloud experience required in an external marketing context — including building and managing journeys, executing A/B testing strategies, managing data extensions, and owning platform administration and governance.
• Demonstrated ability to analyze channel performance data, draw insights, and translate findings into actionable recommendations
• Identifies opportunities to participate in education, development, growth, and exposure to build general marketing knowledge and email / digital channel excellence
• Enthusiastic and self-motivated with a desire to learn new tools and technologies