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Marketing jobs

24 marketing jobs

3 months ago

Industry Marketing Lead, Franchises

Pilot.com

Nashville, TN (Hybrid)Full time$127K/yr – $172K/yr

3 months ago

Industry Marketing Lead, Franchises

Pilot.com

Austin, TX (On-site)Full time$135K/yr – $183K/yr

3 months ago

Industry Marketing Lead, Accounting Firms

Pilot.com

Nashville, TN (On-site)Full time$127K/yr – $200K/yr

3 months ago

Industry Marketing Lead, Accounting Firms

Pilot.com

San Francisco, CA (Hybrid)Full time$159K/yr – $250K/yr

3 months ago

Senior Email Marketing Manager

Pilot.com

San Francisco, CA (Hybrid)Full time$159K/yr – $215K/yr

3 months ago

Senior Growth Marketing Manager, Franchises

Pilot.com

USA (Remote)Full time$127K/yr – $172K/yr

3 months ago

Senior Demand Generation Manager, Franchises

Pilot.com

USA (Remote)Full time$159K/yr – $215K/yr

3 months ago

Senior Growth Marketing Manager, Franchises

Pilot.com

Nashville, TN (Hybrid)Full time$127K/yr – $172K/yr

3 months ago

Senior Demand Generation Manager, Franchises

Pilot.com

Nashville, TN (Hybrid)Full time$127K/yr – $172K/yr

3 months ago

Senior Integrated Marketing Manager, Franchises

Pilot.com

Austin, TX (On-site)Full time$135K/yr – $183K/yr

3 months ago

Senior Integrated Marketing Manager, Franchises

Pilot.com

Nashville, TN (Hybrid)Full time$127K/yr – $172K/yr

3 months ago

Strategic Marketing Lead, Accounting Firms

Pilot.com

Nashville, TN (Hybrid)Full time$127K/yr – $200K/yr

3 months ago

Strategic Marketing Lead, Accounting Firms

Pilot.com

Austin, TX (On-site)Full time$135K/yr – $210K/yr

3 months ago

Sr. Lifecycle Marketing Manager

Pilot.com

Austin, TX (On-site)Full time$135K/yr – $183K/yr

3 months ago

Sr. Lifecycle Marketing Manager

Pilot.com

Nashville, TN (Hybrid)Full time$127K/yr – $172K/yr

3 months ago

Head of Demand Generation (Franchises & Accounting Firms)

Pilot.com

USA (Remote)Full time$172K/yr – $260K/yr

3 months ago

Head of Demand Generation (Franchises & Accounting Firms)

Pilot.com

Nashville, TN (Hybrid)Full time$172K/yr – $208K/yr

3 months ago

Head of Strategic Marketing

Pilot.com

Nashville, TN (Hybrid)Full time$172K/yr – $208K/yr

5 months ago

Growth Lead, Franchises

Pilot.com

San Francisco, CA (On-site)Full time$133K/yr – $179K/yr

5 months ago

Growth Lead, Accounting Firms

Pilot.com

San Francisco, CA (On-site)Full time$133K/yr – $179K/yr

All marketing roles in the US

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All marketing roles in the US

Get alerts for this search

24 jobs

Industry Marketing Lead, Franchises

Pilot.com

Nashville, TN (Hybrid)

$127K/yr - $172K/yrIn-houseFull-timeSenior level

3 months ago

Industry Marketing Lead, Franchises

Pilot.com

Austin, TX (On-site)

$135K/yr - $183K/yrIn-houseFull-timeSenior level7+ years exp.

3 months ago

Industry Marketing Lead, Accounting Firms

Pilot.com

Nashville, TN (On-site)

$127K/yr - $200K/yrIn-houseFull-timeSenior level7+ years exp.

3 months ago

Industry Marketing Lead, Accounting Firms

Pilot.com

San Francisco, CA (Hybrid)

$159K/yr - $250K/yrIn-houseFull-timeSenior level7+ years exp.

3 months ago

Senior Email Marketing Manager

Pilot.com

San Francisco, CA (Hybrid)

$159K/yr - $215K/yrIn-houseFull-timeSenior level7+ years exp.

3 months ago

Senior Growth Marketing Manager, Franchises

Pilot.com

USA (Remote)

$127K/yr - $172K/yrIn-houseFull-timeSenior level7+ years exp.

3 months ago

Senior Demand Generation Manager, Franchises

Pilot.com

USA (Remote)

$159K/yr - $215K/yrIn-houseFull-timeSenior level7+ years exp.

3 months ago

Senior Growth Marketing Manager, Franchises

Pilot.com

Nashville, TN (Hybrid)

$127K/yr - $172K/yrIn-houseFull-timeSenior level7+ years exp.

3 months ago

Senior Demand Generation Manager, Franchises

Pilot.com

Nashville, TN (Hybrid)

$127K/yr - $172K/yrIn-houseFull-timeSenior level7+ years exp.

3 months ago

Senior Integrated Marketing Manager, Franchises

Pilot.com

Austin, TX (On-site)

$135K/yr - $183K/yrIn-houseFull-timeSenior level7+ years exp.

3 months ago

Senior Integrated Marketing Manager, Franchises

Pilot.com

Nashville, TN (Hybrid)

$127K/yr - $172K/yrIn-houseFull-timeSenior level7+ years exp.

3 months ago

Strategic Marketing Lead, Accounting Firms

Pilot.com

Nashville, TN (Hybrid)

$127K/yr - $200K/yrIn-houseFull-timeSenior level10+ years exp.

3 months ago

Strategic Marketing Lead, Accounting Firms

Pilot.com

Austin, TX (On-site)

$135K/yr - $210K/yrIn-houseFull-timeSenior level10+ years exp.

3 months ago

Sr. Lifecycle Marketing Manager

Pilot.com

Austin, TX (On-site)

$135K/yr - $183K/yrIn-houseFull-timeSenior level7+ years exp.

3 months ago

Sr. Lifecycle Marketing Manager

Pilot.com

Nashville, TN (Hybrid)

$127K/yr - $172K/yrIn-houseFull-timeSenior level7+ years exp.

3 months ago

Head of Demand Generation (Franchises & Accounting Firms)

Pilot.com

USA (Remote)

$172K/yr - $260K/yrIn-houseFull-timeSenior level10+ years exp.

3 months ago

Head of Demand Generation (Franchises & Accounting Firms)

Pilot.com

Nashville, TN (Hybrid)

$172K/yr - $208K/yrIn-houseFull-timeSenior level10+ years exp.

3 months ago

Head of Strategic Marketing

Pilot.com

Nashville, TN (Hybrid)

$172K/yr - $208K/yrIn-houseFull-timeSenior level10+ years exp.

3 months ago

Growth Lead, Franchises

Pilot.com

San Francisco, CA (On-site)

$133K/yr - $179K/yrIn-houseFull-timeSenior level2+ years exp.

5 months ago

Growth Lead, Accounting Firms

Pilot.com

San Francisco, CA (On-site)

$133K/yr - $179K/yrIn-houseFull-timeMid level2+ years exp.

5 months ago

Pilot.com

Industry Marketing Lead, Franchises

Nashville, TN (Hybrid)

$127K/yr – $172K/yrSenior LevelFull time

Posted 3 months ago

Job Summary

Own and scale franchise marketing by building integrated cross‑channel programs that bring franchisor decision‑makers into Pilot’s pipeline, then drive adoption inside signed networks and develop industry messaging that translates financial services into franchise outcomes.

Franchise growth engine: net new acquisition with paid, partnerships, events, content, and outbound plays.
Franchise adoption and expansion: partner with Sales and Customer Success to convert franchisees across networks.
Industry strategy and messaging: industry expertise, vertical assets, and thought leadership for franchise operators.

Job Description

Responsibilities

Net new franchise acquisition. Sign new franchise networks to Pilot. Build the integrated programs across paid, partnerships, events, content, and outbound that bring franchisor decision-makers into our pipeline. Own the number.
Adoption expansion within signed franchises. Once a franchise network signs, drive adoption across their franchisees. This is a different motion: smaller audiences, deeper personalization, longer relationships. You'll partner with our Sales and Customer teams to convert known franchisee universes into Pilot customers, network by network.
Own Franchise Industry Strategy
Develop and execute Pilot's franchise industry marketing strategy.
Build deep expertise in franchise business models, financial operations, unit economics, and industry trends.
Identify growth opportunities across franchise segments, including multi-unit operators, franchisees, franchisors, and emerging brands.
Monitor competitive activity and industry developments to inform positioning and campaigns.
Build Industry-Specific Messaging
Develop franchise-focused value propositions, messaging frameworks, and content that clearly articulate Pilot's differentiation.
Translate accounting, bookkeeping, tax, and CFO services into outcomes that matter to franchise operators, including profitability, cash flow visibility, expansion readiness, and multi-location reporting.
Partner with Product Marketing to create verticalized sales and marketing assets.
Drive Demand Generation & Growth
Design and execute integrated campaigns that combine paid media, content, partnerships, events, lifecycle, and field marketing into coherent plays. Every channel earns its keep against the pipeline number.
Build expansion plays that activate franchisee bases inside signed networks. Think of this as a hybrid of demand generation and lifecycle marketing inside a closed audience.
Create industry-specific nurture programs and conversion strategies across the customer lifecycle.
Partner with Sales to improve engagement and pipeline generation within the franchise segment.
Create Thought Leadership
Develop content including webinars, research reports, customer stories, playbooks, blog posts, and executive presentations.
Establish Pilot as a trusted voice in franchise finance and operations.
Work with subject matter experts and Pilot's CFO Services team to produce educational content for franchise operators
Identify speaking opportunities at franchise conferences, industry events, and association programs.

Pilot.com

3.4 Glassdoor

Pilot provides the most reliable accounting, CFO, and tax services for startups and small businesses. We partner with thousands of companies to help them grow sustainably and operate more effectively.

Founded in 2016

San Francisco, California, USA

418 employees (21 in marketing)

tinyurl.com/2tb6xnup

63% recommend to a friend

69% CEO approval

Salaries

Posted range

$127K/yr – $172K/yr

Taken straight from the job posting.

See all Pilot.com salaries

Marketing Team

Marketing Team Size

17 (4% of company)

Median Career Experience

12.5 years

Median Tenure

1.7 years

Marketing Roles Posted (Last 30 Days)

People

Marketing Leadership

Maebellyne Ventura

VP, Marketing

At the company for 1 year 10 months

Chris Davis

Sr. Demand Generation Manager, SMB

At the company for 9 months

Regina W.

Marketing Program Manager

At the company for 11 months

Diana Nicholas

Partner Marketing and Event Lead

At the company for 1 year

Funding

Total Funding

$172.1M

Last Raise

$110.5M

Series Unknown, 4 years ago

Funding History

Jan 2022
Series Unknown
Jun 2021
Secondary Market
Jan 2021
Series C • $110.5M

Traffic Signals

Monthly Visitors

49.2M

Monthly Google Ads Budget

$858.2K

Traffic Source Mix

42.1%

Direct

48.1%

Referral

6.9%

Social

2.7%

Paid

0.3%

Headcount Trend

Current headcount: ~422

Recent News

Is Your Startup Ready For An Enterprise Partnership? Lessons From Investing In 50-Plus Fintechs

May 5, 2025 • Crunchbase News

These Charlotte-area breweries take home World Beer Cup medals

May 2, 2025 • Seattle TechFlash

Jimmy Haslam eyes commish successions at WCOS

Apr 23, 2025 • Sports Business Journal

Links

tinyurl.com/2tb6xnup

X (Twitter)

Crunchbase

Responsibilities

Net new franchise acquisition. Sign new franchise networks to Pilot. Build the integrated programs across paid, partnerships, events, content, and outbound that bring franchisor decision-makers into our pipeline. Own the number.
Adoption expansion within signed franchises. Once a franchise network signs, drive adoption across their franchisees. This is a different motion: smaller audiences, deeper personalization, longer relationships. You'll partner with our Sales and Customer teams to convert known franchisee universes into Pilot customers, network by network.
Own Franchise Industry Strategy
Develop and execute Pilot's franchise industry marketing strategy.
Build deep expertise in franchise business models, financial operations, unit economics, and industry trends.
Identify growth opportunities across franchise segments, including multi-unit operators, franchisees, franchisors, and emerging brands.
Monitor competitive activity and industry developments to inform positioning and campaigns.
Build Industry-Specific Messaging
Develop franchise-focused value propositions, messaging frameworks, and content that clearly articulate Pilot's differentiation.
Translate accounting, bookkeeping, tax, and CFO services into outcomes that matter to franchise operators, including profitability, cash flow visibility, expansion readiness, and multi-location reporting.
Partner with Product Marketing to create verticalized sales and marketing assets.
Drive Demand Generation & Growth
Design and execute integrated campaigns that combine paid media, content, partnerships, events, lifecycle, and field marketing into coherent plays. Every channel earns its keep against the pipeline number.
Build expansion plays that activate franchisee bases inside signed networks. Think of this as a hybrid of demand generation and lifecycle marketing inside a closed audience.
Create industry-specific nurture programs and conversion strategies across the customer lifecycle.
Partner with Sales to improve engagement and pipeline generation within the franchise segment.
Create Thought Leadership
Develop content including webinars, research reports, customer stories, playbooks, blog posts, and executive presentations.
Establish Pilot as a trusted voice in franchise finance and operations.
Work with subject matter experts and Pilot's CFO Services team to produce educational content for franchise operators
Identify speaking opportunities at franchise conferences, industry events, and association programs.