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Marketing jobs

14 marketing jobs

13 days ago

Senior Strategist, CRM Analytics & Insights – OnStar

General Motors (GM)

Warren, MI (Unknown)Full time$107K/yr – $163K/yr

3 weeks ago

Customer Engagement Agency Operations Lead

General Motors (GM)

Warren, MI (Unknown)Full time

5 weeks ago

MAS CRM Lead, OnStar

General Motors (GM)

Warren, MI (Unknown)Full time

5 weeks ago

Head of Performance Marketing, Chevy

General Motors (GM)

Warren, MI (Unknown)Full time

5 weeks ago

Performance Intelligence Strategist, Chevy

General Motors (GM)

Warren, MI (Unknown)Full time

5 weeks ago

Chevrolet Assistant Retail Marketing Manager

General Motors (GM)

Warren, MI (Unknown)Full time

5 weeks ago

SEO Senior Specialist

General Motors (GM)

Detroit, MI (Unknown)Full time

6 weeks ago

GM Performance & Messaging Strategist - Cadillac

General Motors (GM)

USA (Unknown)Full time$106K/yr – $141K/yr

2 months ago

Channel Insights Analyst

General Motors (GM)

Warren, MI (On-site)Full time

2 months ago

Channel Strategy Specialist

General Motors (GM)

Warren, MI (On-site)Full time

2 months ago

Product Marketing Manager, Buick GMC Crossovers

General Motors (GM)

Warren, MI (On-site)Full time

3 months ago

Global Marketing Performance Lead

General Motors (GM)

Warren, MI (On-site)Full time$106K/yr – $141K/yr

5 months ago

Senior Cross-Tier Media Planner

General Motors (GM)

Detroit, MI (Unknown)Full time

6 months ago

Manager, Chevrolet Auto Communications

General Motors (GM)

USA (Remote)Full time$140K/yr – $187K/yr

All marketing roles in the US

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14 jobs

Senior Strategist, CRM Analytics & Insights – OnStar

General Motors (GM)

Warren, MI (Unknown)

$107K/yr - $163K/yrIn-houseFull-timeSenior level6+ years exp.

13 days ago

Customer Engagement Agency Operations Lead

General Motors (GM)

Warren, MI (Unknown)

In-houseFull-timeSenior level6+ years exp.

3 weeks ago

MAS CRM Lead, OnStar

General Motors (GM)

Warren, MI (Unknown)

In-houseFull-timeSenior level6+ years exp.

5 weeks ago

Head of Performance Marketing, Chevy

General Motors (GM)

Warren, MI (Unknown)

In-houseFull-timeSenior level10+ years exp.

5 weeks ago

Performance Intelligence Strategist, Chevy

General Motors (GM)

Warren, MI (Unknown)

In-houseFull-timeSenior level5+ years exp.

5 weeks ago

Chevrolet Assistant Retail Marketing Manager

General Motors (GM)

Warren, MI (Unknown)

In-houseFull-timeSenior level5+ years exp.

5 weeks ago

SEO Senior Specialist

General Motors (GM)

Detroit, MI (Unknown)

In-houseFull-timeSenior level3+ years exp.

5 weeks ago

GM Performance & Messaging Strategist - Cadillac

General Motors (GM)

USA (Unknown)

$106K/yr - $141K/yrIn-houseFull-timeSenior level3+ years exp.

6 weeks ago

Channel Insights Analyst

General Motors (GM)

Warren, MI (On-site)

In-houseFull-timeSenior level5+ years exp.

2 months ago

Channel Strategy Specialist

General Motors (GM)

Warren, MI (On-site)

In-houseFull-timeMid level1+ years exp.

2 months ago

Product Marketing Manager, Buick GMC Crossovers

General Motors (GM)

Warren, MI (On-site)

In-houseFull-timeSenior level7+ years exp.

2 months ago

Global Marketing Performance Lead

General Motors (GM)

Warren, MI (On-site)

$106K/yr - $141K/yrIn-houseFull-timeSenior level5+ years exp.

3 months ago

Senior Cross-Tier Media Planner

General Motors (GM)

Detroit, MI (Unknown)

In-houseFull-timeSenior level6+ years exp.

5 months ago

Manager, Chevrolet Auto Communications

General Motors (GM)

USA (Remote)

$140K/yr - $187K/yrIn-houseFull-timeManager12+ years exp.

6 months ago

General Motors (GM)

Senior Strategist, CRM Analytics & Insights – OnStar

Warren, MI (Unknown)

$107K/yr – $163K/yrSenior Level6+ years expFull time

Posted 13 days ago

Job Summary

Own and optimize CRM analytics for OnStar, transforming data into actionable, cross-functional recommendations that drive lifecycle engagement and conversion. This role requires deep CRM measurement expertise, cross-channel data integration, and strong stakeholder partnership.

Lead analytics and insights delivery across CRM activations
Partner with data science, engineering, and Marketing Technology to ensure data quality and measurement

Job Description

Responsibilities

Lead CRM analytics and insights delivery for OnStar, quantifying the impact of CRM activations and recommending optimization opportunities across the customer lifecycle.
Analyze CRM influence on lifecycle engagement, retention, and conversion, monitor campaign performance, and identify opportunities for improvement.
Elevate CRM findings into strategic, consultative recommendations and communicate complex analytical stories in ways that translate into measurable actions.
Build relationships with cross-functional stakeholders to identify and prioritize key marketing questions, establish measurement goals, and chart a path to activate those goals.
Oversee and support the development of brand strategists by reviewing stakeholder deliverables and providing actionable feedback.
Partner with data science, engineering, and Marketing Technology teams to define data requirements and ensure data quality, accuracy, and effective CRM measurement.
Connect data from email, app, website, and outbound marketing channels to deliver automated reporting, actionable insights, and closed-loop measurement.

Requirements

Bachelor’s degree in Analytics, Data Science, Marketing, Business, Statistics, Applied Mathematics, or a related field.
At least 6 years of experience in owned media, web analytics, CRM analytics, customer lifecycle analytics, or a related discipline.
Deep understanding of CRM reporting and measurement frameworks.
Ability to integrate data and findings from multiple sources and present a holistic, actionable point of view.
Experience managing analytics projects, including project plans, timelines, ad hoc requests, and implementation of new analytics capabilities.
Advanced understanding of email service providers and associated optimization and analytical tools.
Strong understanding of marketing automation platforms and CRM systems.
Deep experience with data visualization tools such as Tableau or Power BI; analysis tools such as Excel, Databricks, or Snowflake; data-querying languages such as SQL, Python, or R; and marketing analytics platforms such as Adobe Experience Platform, Adobe Analytics, or Adobe Customer Journey Analytics.
Experience with statistical methods and experimentation techniques.
Experience developing structured and logical frameworks to define problems, analyze data, and derive insights and actionable recommendations.

Preferred

Master’s or MBA degree in Analytics, Data Science, Econometrics, Statistics, Applied Mathematics, or another quantitative field.
Project Management Professional (PMP) certification.
Experience integrating CRM data across email, mobile applications, websites, and outbound marketing channels to support cross-channel measurement.
Experience partnering with data science, engineering, and Marketing Technology teams to implement new analytics capabilities.

Benefits

Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.

Salaries

Posted range

$107K/yr – $163K/yr

Taken straight from the job posting.

See all General Motors (GM) salaries

Marketing Team

Marketing Roles Posted (Last 30 Days)

Responsibilities

Lead CRM analytics and insights delivery for OnStar, quantifying the impact of CRM activations and recommending optimization opportunities across the customer lifecycle.
Analyze CRM influence on lifecycle engagement, retention, and conversion, monitor campaign performance, and identify opportunities for improvement.
Elevate CRM findings into strategic, consultative recommendations and communicate complex analytical stories in ways that translate into measurable actions.
Build relationships with cross-functional stakeholders to identify and prioritize key marketing questions, establish measurement goals, and chart a path to activate those goals.
Oversee and support the development of brand strategists by reviewing stakeholder deliverables and providing actionable feedback.
Partner with data science, engineering, and Marketing Technology teams to define data requirements and ensure data quality, accuracy, and effective CRM measurement.
Connect data from email, app, website, and outbound marketing channels to deliver automated reporting, actionable insights, and closed-loop measurement.

Requirements

Bachelor’s degree in Analytics, Data Science, Marketing, Business, Statistics, Applied Mathematics, or a related field.
At least 6 years of experience in owned media, web analytics, CRM analytics, customer lifecycle analytics, or a related discipline.
Deep understanding of CRM reporting and measurement frameworks.
Ability to integrate data and findings from multiple sources and present a holistic, actionable point of view.
Experience managing analytics projects, including project plans, timelines, ad hoc requests, and implementation of new analytics capabilities.
Advanced understanding of email service providers and associated optimization and analytical tools.
Strong understanding of marketing automation platforms and CRM systems.
Deep experience with data visualization tools such as Tableau or Power BI; analysis tools such as Excel, Databricks, or Snowflake; data-querying languages such as SQL, Python, or R; and marketing analytics platforms such as Adobe Experience Platform, Adobe Analytics, or Adobe Customer Journey Analytics.
Experience with statistical methods and experimentation techniques.
Experience developing structured and logical frameworks to define problems, analyze data, and derive insights and actionable recommendations.

Preferred

Master’s or MBA degree in Analytics, Data Science, Econometrics, Statistics, Applied Mathematics, or another quantitative field.
Project Management Professional (PMP) certification.
Experience integrating CRM data across email, mobile applications, websites, and outbound marketing channels to support cross-channel measurement.
Experience partnering with data science, engineering, and Marketing Technology teams to implement new analytics capabilities.

Benefits

Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.