Channel Insights Analyst

Warren, MI (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 3 weeks ago

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Job Summary

Own monthly performance tracking and insights for cross-functional brand teams, with a focus on competitive dynamics, executive-ready reporting, and AI-enabled workflows.

  • Responsibilities: Provide internal clients with data, strategic insights, and business intelligence to support informed decision making across the brand's marketing teams.
  • Responsibilities: Conduct competitive analyses and assess the implications of competitive vehicle launches, market dynamics, and segment trends on the brand's performance.
  • Responsibilities: Track monthly performance of key brand vehicles versus competitors, identify risks and opportunities, and deliver timely, accurate, and insightful monthly analyses to support go-to-market priorities.

Job Description

Own monthly performance tracking and insights for cross-functional brand teams, with a focus on competitive dynamics, executive-ready reporting, and AI-enabled workflows.

  • Responsibilities: Provide internal clients with data, strategic insights, and business intelligence to support informed decision making across the brand's marketing teams.
  • Responsibilities: Conduct competitive analyses and assess the implications of competitive vehicle launches, market dynamics, and segment trends on the brand's performance.
  • Responsibilities: Track monthly performance of key brand vehicles versus competitors, identify risks and opportunities, and deliver timely, accurate, and insightful monthly analyses to support go-to-market priorities.
  • Requirements: Bachelor's Degree in Business, Economics, Statistics, Marketing, or a related field.
  • Requirements: 5+ years of automotive forecasting, market analysis, marketing analytics, or related experience.
  • Requirements: Advanced Excel and PowerPoint skills.
  • Requirements: Strong analytical skills with the ability to define problems, select the right data and tools, and synthesize findings into actionable recommendations.
  • Requirements: Familiarity with AI productivity tools and an interest in applying them to insight development and reporting workflows preferred.
  • Nice_to_have: A plus: Master's Degree in Business, Economics, Statistics, or a related discipline.
  • Nice_to_have: Client-service orientation and strong partnership mindset.
  • Nice_to_have: Ability to work collaboratively and effectively with cross-functional teams.
  • Nice_to_have: Strong attention to detail and project management skills.
  • Nice_to_have: Intellectual curiosity and a proactive approach to learning new tools and methods.
  • Nice_to_have: Strong commitment to quality and accuracy in analysis and reporting.
  • Nice_to_have: Ability to translate complex analyses into concise leadership communications.
  • Nice_to_have: Excellent oral and written communication skills and highly developed presentation skills.
  • Nice_to_have: Thorough understanding of major automotive and market data sources such as GM EZ Query, JD Power PIN, S&P Mobility (POLK), MTAB, and related business intelligence resources.
  • Benefits: From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources .
  • Benefits: General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 1-800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

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