Responsibilities

• Play an active role in the Chevrolet Retail Group , helping align national retail strategy, GTM plans, and content with the needs of regions, LMAs, and dealers.
• Assist the Retail Marketing Manager in developing and executing Chevrolet’s monthly go-to-market (GTM) retail strategy across the portfolio, with a strong focus Silverado and our core SUV nameplates.
• Independently identify opportunities to strategically position Chevrolet’s most important nameplates with compelling, insight-driven retail messaging.
• Assist in the development, documentation, and deployment of the Retail Scope of Business and “Run the Business” processes (calendars, playbooks, routines).
• Manage relationships with external partners (creative agencies, media agencies, and adjacency support organizations) to deliver integrated traditional and digital campaigns on time and on brief.
• Provide cross-functional collaboration on retail strategies with Brand, Incentives, Finance, Field, Media, and CRM teams.
• Serve as a primary subject matter expert on traditional and digital go-to-market tactics (broadcast TV, digital video, audio/radio, social, search, display, and dealer-facing assets).
• Serve as a conduit of communication to the Chevrolet Regional Operations team and LMAs, helping translate national strategy into clear, actionable field and dealer plans.
• Support understanding and execution of GM/GMF incentives and programs, ensuring offers are accurately reflected in customer-facing retail communications.
• Use data and insights (e.g., retail share, digital performance, lead metrics) to help optimize GTM plans and summarize performance in clear, concise stories for leadership and the field.

Requirements

• 5+ years of experience within the automotive industry, preferably in sales, marketing, planning, product management, or field/dealer roles.
• Strong knowledge of the automotive market, GM products and the competitive environment.
• Experience partnering with field teams, LMAs, and/or dealers on retail initiatives or go-to-market plans.

Preferred

• Demonstrated ability to think strategically, connect disparate inputs, and integrate multiple perspectives into a clear recommendation.
• Ability to generate, comprehend, and synthesize information from various data sources into a cohesive story that explains key drivers and implications.
• Exceptional analytical ability with strong attention to detail.
• Proven ability to manage multiple projects simultaneously and consistently meet tight deadlines in a fast-paced environment.
• Strong presentation and oral communication skills; comfortable presenting to senior leadership and field audiences.
• High level of organizational and project management skills, with a track record of driving work from idea through execution.
• High level of independent judgment, initiative, and ownership.
• Commitment to teamwork and building strong cross-functional and external partnerships.
• Strong written communication skills with the ability to simplify complexity.
• High level of computer and systems skills (including Excel, Word, and PowerPoint); familiarity with digital and performance marketing metrics is a plus.

Benefits

• From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources .