Channel Strategy Specialist

Warren, MI (On-site)

Salary Not AvailableMid Level1+ years expFull time

Posted 2 months ago

Job Summary

Own enterprise channel intake and governance to map business priorities to IHU, OVD, and mobile placements while ensuring alignment with customer experience standards.

  • Channel Intake & Governance Execution: consult on objectives, assess channel fit, guide stakeholders to placement opportunities, review against guardrails, and coordinate prioritized execution.
  • Content Planning & Opportunity Identification: partner across channel strategists, brand, lifecycle, and activation teams to translate priorities into placements and content ideas, monitor upcoming priorities, and surface enterprise opportunities.

Job Description

Own enterprise channel intake and governance to map business priorities to IHU, OVD, and mobile placements while ensuring alignment with customer experience standards.

  • Channel Intake & Governance Execution: consult on objectives, assess channel fit, guide stakeholders to placement opportunities, review against guardrails, and coordinate prioritized execution.
  • Content Planning & Opportunity Identification: partner across channel strategists, brand, lifecycle, and activation teams to translate priorities into placements and content ideas, monitor upcoming priorities, and surface enterprise opportunities.

Marketing Team

Marketing Roles Posted (Last 30 Days)
5

Channel Strategy Specialist

General Motors (GM) · Warren, MI · On-site