Responsibilities

• Strategic Leadership & Business Outcomes: Own Chevrolet 's full-funnel performance marketing strategy, translating business objectives into investment decisions and delivering against clear KPIs for leads, orders/sales contribution, ROI, and dealer profitability.
• Paid Media Management: Oversee all performance-related paid media—search, social, display, video, and programmatic— optimizing spend to maximize ROI through continuous monitoring, adjustment, and disciplined test-and-learn.
• SEO & Website Optimization: Implement and refine SEO strategies to improve organic rankings and traffic, and enhance website performance through A/B testing, UX improvements, and conversion rate optimization in close collaboration with digital product teams.
• CRM & Customer Engagement: Develop and manage CRM strategies that nurture leads, improve retention, and use customer data to deliver targeted, personalized campaigns across email, push, and other owned channels.
• Data, Analytics & Measurement: Partner cross-functionally to optimize the analytics framework and tools, and help define enterprise standards for measurement, attribution, and data quality—debating and refining approaches with Analytics and Finance to inform real-time investment decisions.
• Experimentation, MarTech & AI: Own Chevrolet 's test-and-learn roadmap (GEO, audience, creative/offer, and new-channel pilots) and champion advanced analytics, automation, and AI/ML in bidding, targeting, and personalization—within GM's governance, privacy, and data standards.
• People & Team Leadership: Build, lead, and develop a high-performing team of performance marketers and analysts (direct and matrixed), creating a culture of accountability, experimentation, and continuous improvement.
• Agency & Cross-Functional Leadership: Manage agency and platform partners to best-in-class performance, and serve as the primary performance marketing voice in cross-functional forums (Brand, Sales, Finance, Product, CX, COEs), translating insights into clear tradeoffs and recommendations for senior leadership.
• Dealer & Tiered Marketing Integration: Integrate national, regional, and dealer-level performance strategies, ensuring alignment with franchise/tiered marketing systems and improving lead quality, conversion, and dealer satisfaction.

Requirements

• Bachelor’s degree.
• 10+ years of marketing experience, including media, online display advertising, website management, online video advertising/ pre ‑ roll ads, social media, retargeting, behavioral/contextual targeting, PPC, SEM, and SEO.
• Proven track record developing performance marketing capabilities within a large, highly matrixed organization.
• Proven experience leading performance marketing for a complex, multi ‑ channel , high ‑ spend business (e.g., retail, automotive, financial services, e ‑ commerce ) with a material impact on revenue and profit.
• Demonstrated success managing large media budgets and making investment tradeoffs across channels, audiences, and funnel stages.
• People leader experience managing a mix of direct reports and matrixed reports, including senior ‑ level talent and large cross ‑ functional teams, as well as agencies and external partners.
• Transformational mindset and the ability to translate complex performance marketing workstreams into executive ‑ level summaries and clear recommendations.
• Deep understanding of performance measurement, attribution methodologies, and experimentation design; comfort debating model assumptions and limitations with Analytics and Finance.
• Hands ‑ on familiarity with ad tech, martech , and CRM ecosystems; proven track record of partnering with analytics and technology teams to unlock new capabilities.
• Excellent written and verbal communication skills and the ability to influence and challenge senior stakeholders with data ‑ driven insights.

Preferred

• Experience setting up performance marketing processes, teams, and operating models.
• Experience working within franchise tiered marketing systems, including integrating national, regional, and dealer ‑ level efforts.
• Experience in automotive, retail, or other distributed/franchise models strongly preferred.

Benefits

• From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources .