Responsibilities

• Leads ZingTrain’s sales and marketing efforts, developing and executing a content-rich, value-added strategy that is focused on maintaining and growing sales
• Collaborates with ZingTrain managing partners and Zingerman’s co-founder to establish ZingTrain’s voice and alignment on messaging
• Builds and optimizes repeatable, data-informed marketing systems to drive consistent and measurable growth
• Builds and deepens relationships with current and prospective ZingTrain clients, using every interaction to strengthen community and drive future sales.
• Responsible for developing ZingTrain’s annual Marketing Plan and (together with the rest of the ZingTrain team) for meeting ZingTrain’s annual Sales and Profit Goals
• Designs, documents, and manages marketing processes (campaign planning, execution, reporting) using repeatable frameworks
• Increases ZingTrain’s lead magnets by growing ZingTrain’s e-news list, social followers, website visitors, and conversions
• Researches and identifies target audiences, industries, and ideal customer profiles
• Tracks, analyzes, and reports on key performance indicators, both weekly and monthly
• Builds and optimizes marketing workflows to improve lead nurturing, segmentation, and campaign automation

Requirements

• Proven experience developing and executing marketing strategies that drive lead generation and revenue growth
• Experience with marketing analytics and automation tools - required
• Strong writing skills and a proven track record of generating compelling product copy and content on a timeline – required
• Detail-oriented with strong organizational skills - required
• Demonstrated relationship-building skills - required
• Strong analytical and problem-solving skills - required
• Proven examples of impeccable follow-through and effective communication with clients and co-workers – required
• Proficiency with using Google Workspace (Gmail, Calendar, Docs, Slides), Hubspot, Wordpress, Shopify, HTML (basic coding) - strongly preferred

Nice to Have

• Hubspot inbound marketing certification – desirable
• Operational experience in a Zingerman’s business – desirable
• Photography and video experience – desirable