Responsibilities

• Scripting: Refine and help produce scripts using our existing data-analyst-voice format, in collaboration with our current scriptwriting process
• Thumbnails: Design and A/B test high-performing thumbnails across both channels
• Titles: Write and optimize titles for click-through and search
• Analytics: Own YouTube Studio reporting — track view velocity, CTR, audience retention, and subscriber growth; turn data into concrete recommendations
• Channel strategy: Develop distinct but complementary strategies for our two channels — thought-leadership/new-development content on one, property tours/lifestyle/monthly market updates on the other — and identify content gaps and opportunities for each
• Coordination: Work with our in-house editors and marketing manager to keep the publishing calendar on track across both channels
• Access & Tools You’ll get direct access to YouTube Studio analytics for both channels to support your reporting and strategy work.

Requirements

• Proven experience growing a YouTube channel (please share channels you’ve managed and results — subscriber/view growth, CTR/retention improvements)
• Strong grasp of YouTube's algorithm, SEO, and current best practices for titles/thumbnails/retention
• Comfortable analyzing YouTube Studio data and translating it into action items
• Scriptwriting or content editing experience (real estate, local news, or long-form YouTube content a plus)
• Thumbnail design skills (or strong direction-giving ability if working with a designer)
• Self-directed and comfortable working remotely with an established team
• Real estate or local/regional content experience is a plus, not required
• Comfortable logging hours through a time-tracking tool (Upwork/Hubstaff-style)