YouTube Production Manager

Charlotte, NC (Hybrid)

$100K/yr – $163K/yrSenior Level5+ years expFull time

Posted 7 days ago

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Job Summary

Own external video strategy and production leadership while driving audience growth through analytics-informed storytelling and cross‑functional alignment.

Own external video strategy and production leadership.
Drive audience growth through analytics-informed planning.
Partner with leaders to align initiatives and storytelling.

Job Description

Responsibilities

Content Strategy: Develop external video strategies aligned with enterprise messaging priorities
Audience Growth: Expand audience engagement through audience-informed content planning
Storytelling Direction: Guide narrative development that strengthens brand trust and relevance
Channel Stewardship: Define and maintain YouTube channel identity and content standards
Production Leadership: Lead content delivery operations that drive quality and business impact
Stakeholder Alignment: Partner with leaders to align content initiatives with priorities
Creative Development: Shape innovative content concepts that increase audience engagement
Performance Optimization: Refine content strategy through analytics and audience insights
Trend Integration: Identify emerging content opportunities that support channel growth

Requirements

5+ years of Marketing, Digital Marketing, Digital Platforms, Social Media or E-business experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
2+ years of Leadership experience

Preferred

Experience developing external video strategies aligned with enterprise messaging priorities
Experience growing audience engagement through analytics-driven content planning efforts
Experience leading brand storytelling initiatives that strengthen reputation and trust
Experience managing YouTube content strategy, channel identity, and audience growth
Experience partnering with business leaders on strategic communications initiatives
Experience optimizing content performance through audience insights and measurement data

Wells Fargo

3.6 Glassdoor

Wells Fargo & Company (NYSE: WFC) is a diversified, community-based financial services company with approximately $1.9 trillion in assets. Wells Fargo’s vision is to satisfy our customers’ financial needs and help them succeed financially. Founded in 1852 and headquartered in San Francisco, Wells Fargo provides banking, investment and mortgage products and services, as well as consumer and commercial finance, through more than 7,300 locations, 12,000 ATMs, the internet (wellsfargo.com) and mobile banking, and has offices in over 40 countries and territories to support customers who conduct business in the global economy. With approximately 250,000 team members, Wells Fargo serves one in three households in the United States. Wells Fargo & Company was ranked No. 41 on Fortune’s 2022 rankings of America’s largest corporations. News, insights and perspectives from Wells Fargo are also available at Wells Fargo Stories. Relevant military experience is considered for veterans and transitioning service men and women. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.© 2016 Wells Fargo Bank, N.A. All rights reserved. Member FDIC.

Founded in 1997

San Francisco, California, USA

218K employees (3,215 in marketing)

www.wellsfargo.com

63% recommend to a friend

65% CEO approval