Responsibilities

• Define channel strategy and formats as we chart towards 100k subscribers for Owner and Adam Guild’s startup brand channels
• Manage editors, thumbnail designers, videographers, and pre-production workflows for Owner's YouTube channel
• Lead A/B testing for packaging across our back catalogue
• Maintain and present YouTube scorecard metrics (retention, view velocity, subscriber growth) to leadership
• Continuously research and test new YouTube features, algorithm shifts, and competitive strategies
• Draft run-of-show documents, prompting follow-up questions, pacing segments, and capturing live notes for editors to shorten post-production time
• Conduct regular retention reviews to improve audience engagement
• Manage post production and frame reviews with our editors and editing vendors and approve all final uploads
• Manage the YouTube upload calendar and coordinate with marketing, shorts teams, and external stakeholders for distribution and promotion
• Build and lead a YouTube team of editors, strategists, directing channel strategy, brand identity, and content production as we shape Owner into a generational brand

Requirements

• 3+ years of experience in YouTube channel management or development
• Deep understanding of the YouTube landscape: ideation, formats, thumbnails, titles, and retention editing
• Strong written and verbal communication skills, with the ability to distill complex ideas into engaging content
• Strong analytical instincts and ability to work with data to drive content decisions
• Experience managing creative teams and production workflows
• Proficiency with project management and collaboration tools
• Knowledge of editing software and Photoshop asset considered an asset but not required
• Enthusiasm to build AI-driven tools, automation, and new media workflows
• Based in San Francisco, California

Benefits

• Comprehensive health coverage
• Remote-first workplace
• Unlimited PTO - plus extra fun perks