Semiconductor Co-Founder / Head of Growth (100 % remote) (m/f/d)
EWOR
USA (Remote)
In-houseOtherIntern/new grad
3 hrs ago
YouTube Growth Strategist
Chicago, IL (On-site)
$90K/yr – $115K/yrSenior Level5+ years expFull time
Posted 2 weeks ago
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Job Summary
Own the YouTube growth engine for Rate, turning a neglected channel into a structured, business-focused acquisition tool with a clear content roadmap and cross-functional collaboration.
- Channel Strategy: Own the YouTube strategy, pillars, and its link to app downloads and mortgage/product awareness.
- Content Planning: Build a calendar that blends evergreen, Shorts, and timely content, plus live programming and creator partnerships.
Job Description
Responsibilities
- Channel Strategy & Ownership
- Develop and own Rate's YouTube strategy, defining the role of the channel within the broader social and content ecosystem
- Shift the channel from underutilized to a strategic, high-performing growth platform with a clear content roadmap
- Define content pillars that span long-form storytelling, financial wellness education, mortgage and non-mortgage product education, brand moments, event recaps, and creator-led content
- Ensure all content strategy ladders to business outcomes — specifically app downloads, mortgage lead generation, non-mortgage product awareness, brand awareness, and audience retention
- Content Planning & Production
- Build and manage a forward-looking content calendar that balances evergreen, Shorts, and timely content across both mortgage and non-mortgage product lines
- Develop and execute a YouTube Shorts strategy to drive discoverability, grow a new audience segment, and promote app downloads
- Create content experiences that educate consumers on Rate's mortgage products, non-mortgage offerings, and app features — turning YouTube into a genuine acquisition channel
- Manage live programming on the YouTube channel, including coordinating creators and internal talent who go LIVE throughout the week
- Algorithm, SEO & Discoverability
- Conduct keyword and topic research to identify high-impact content opportunities across mortgage, personal finance, and Rate's non-mortgage product categories
- Optimize titles, thumbnails, descriptions, tags, chapters, and calls to action to improve discoverability, click-through rate, and conversion to app download or product inquiry
- Stay current on YouTube algorithm changes, trends, Shorts dynamics, and platform best practices
- Build repeatable optimization processes that can be applied consistently across all uploads
- Performance & Reporting
- Own channel performance metrics including subscribers, watch time, click-through rate, impressions, retention, app download attribution, and product conversion signals
- Analyze performance data and translate insights into clear, actionable recommendations
- Requirements
- 5+ years of experience in YouTube channel strategy and growth, with direct ownership of a channel that has scaled to meaningful subscriber and watch time milestones
- Proven track record of growing a YouTube channel with measurable, business-tied results — including demonstrated impact on product awareness, app downloads, or revenue-contributing conversions
- Deep understanding of YouTube SEO, recommendation systems, audience retention strategies, and the Shorts algorithm
- Experience developing and executing a YouTube Shorts strategy alongside a long-form content program
- Hands-on experience with YouTube Studio, analytics platforms, and performance data
- Experience managing or coordinating creator partnerships, live programming, or influencer-driven content
- Strong cross-functional collaboration skills: you know how to work across creative, paid, and production teams without losing momentum
- Clear communication skills with the ability to brief creators, present to leadership, and align stakeholders around a strategy
- Analytical mindset with the ability to translate data into strategic decisions and executive-ready reporting
- Experience at a brand with significant video output preferred; agency-only backgrounds will be considered with demonstrated channel ownership
- Nice-to-have
- Experience in financial services, mortgage, real estate, or a regulated industry
- Familiarity with YouTube monetization, membership features, or the broader YouTube Partner Program ecosystem
- Experience driving app downloads or measurable product conversions — including non-mortgage financial products — through organic YouTube content
- Background working with or alongside a paid media team to amplify organic content and support product-specific campaigns
- Benefits
- The company offers a comprehensive benefits program to eligible employees, including eligibility to participate in a company-sponsored 401(k); vacation benefits; eligibility for medical, dental, vision, and prescription drug benefits; flexible benefits (e.g., healthcare and/or dependent day care flexible spending accounts); life insurance and death benefits; critical care insurance; personal accidental insurance; commuter benefits; pet insurance; certain time off and leave of absence benefits; well-being benefits (e.g., employee assistance program); and other supplemental benefits (e.g. legal planning assistance; identity theft protection; pet insurance; wellness resources).
Rate
The mortgage and finance company that can get you approved in as little as one day. NMLS ID: 2611Operating as Guaranteed Rate, Inc. in New York.Guaranteed Rate, Inc. D/B/A Rate; NMLS #2611; For licensing information visit www.nmlsconsumeraccess.orgwww.rate.com/licensing • AZ: Arizona Mortgage Banker License #0907078 • CA: Licensed by the Department of Financial Protection and Innovation under the California Residential Mortgage Lending Act • GA: Residential Mortgage Licensee #20973 • NJ: Licensed by the N.J. Department of Banking and Insurance • NY: Licensed Mortgage Banker - NYS Department of Financial Services, 750 Lexington Ave. Suite 2010, New York, New York 10022, Licensed Mortgage Banker - NYS Department of Financial Services, 750 Lexington Ave. Suite 2010, New York, New York 10022. Doing business in New York as Guaranteed Rate, Inc. • RI: Rhode Island Licensed Lender • TX: www.rate.com/texas-consumers-how-to-file-complaint. CO: Regulated by the Division of Real Estate. Licensed by the New Hampshire Banking Department. OR: Licensed and Regulated by the Department of Consumer and Business Services Licensed by the Pennsylvania Department of Banking and Securities.
