Responsibilities

• Develop an overarching organic YouTube content strategy including key content pillars for brands that incorporates key strategies for SEO, GEO and AEO performance
• Translate brand strategy and messaging into compelling, platform-native video concepts (Shorts, long-form, series, etc.)
• Partner with creative and production teams to guide scripting, storytelling, and execution
• Optimize videos for performance (titles, thumbnails, SEO, retention, pacing)
• Analyze channel and video performance, extracting insights to inform ongoing strategy
• Conduct competitive audits and stay on top of platform trends, formats, and algorithm shifts
• Collaborate with media teams to align content with distribution and amplification strategies
• Build and manage content calendars aligned to brand priorities, audience insights, and seasonal opportunities
• Identify opportunities for creator partnerships and influencer integrations
• Continuously test, learn, and iterate to improve engagement, watch time, and conversions

Requirements

• 3–6+ years experience in content strategy, social media, or digital marketing with a strong focus on YouTube
• Deep understanding of YouTube’s ecosystem, including algorithm, SEO, AEO, GEO and best practices for growth
• Proven track record of developing content that drives views, engagement, and subscriber growth
• Strong storytelling instincts with the ability to brief and shape creative work
• Comfortable working with analytics tools (YouTube Studio, Google Analytics, third-party platforms)
• Experience working cross-functionally with creative, production, and media teams
• Highly organized with the ability to manage multiple projects in a fast-paced environment

Preferred

• Experience managing or growing a brand or creator YouTube channel
• Background in performance marketing or paid media strategy
• Familiarity with creator economy and influencer partnerships
• On-set or production experience