XHS Little Red Book Digital Content Marketing Specialist at The Honest People | USA | $3K/mo – $5K/mo

XHS Little Red Book Digital Content Marketing Specialist

USA (Remote)

$3K/mo – $5K/moMid Level2+ years expFull time

Posted 4 months ago

The other 99% submit and hope. You're about to do something different.

Drive XHS content marketing for brands with a focus on Chinese copy, trend-aligned content, and performance-driven campaigns.

Own XHS content strategy and execution across product highlights, storytelling, and KOL ideas.
Must-have: 1–2 years in social media or digital marketing with Chinese copywriting.
Strong copywriting, creativity, and analytical thinking with basic video editing.

Plan and execute XHS content strategies (product highlights, lifestyle storytelling, KOL/KOC ideas, trending content styles)
Manage brand presence on XHS, including content planning, scripting, visual direction, and uploading
Track content performance (saves, shares, comments, CTR, completion rate) and refine the strategy
Write attractive XHS-style captions, scripts, and storytelling content
Work with designers, video editors, and creators to ensure consistent branding
Ensure all content aligns with XHS trends and audience behavior
Monitor comments, engage with followers, and boost content interaction
Keep up with XHS algorithm updates, trending hashtags, and popular content formats
Monitor key metrics and prepare clear performance reports
Provide insights, recommendations, and ideas to improve content effectiveness

Must be able to read and write in Chinese (XHS content requires Chinese copywriting)
Minimum 1–2 years of experience in social media or digital marketing
Familiar with XHS platform content style, user behavior, and algorithm
Strong copywriting, creativity, and analytical thinking
2 years digital marketing (Required)
1 year video editing (Required)
2 years chinese copywriting (Required)
1 year graphic design (Required)