Responsibilities

• Directs global marketing and product management strategy for the Autoimmunity business unit to drive market growth, portfolio competitiveness, and alignment with Werfen’s overall strategic objectives.
• Directs operations of the Global Autoimmunity Marketing and Product Management teams to ensure development and execution of effective commercial strategies, product positioning, and global marketing programs.
• Leads the development and management of the Autoimmunity product portfolio across the full product lifecycle, including market assessment, product concept development, launch strategy, commercialization, and lifecycle optimization.
• Collaborates with R&D, Clinical Affairs, Regulatory Affairs, and Operations to support development and successful commercialization of innovative IVD solutions aligned with market needs and regulatory requirements, including IVDR.
• Supports global affiliate marketing and commercial teams by ensuring availability of effective marketing tools, product training, and strategic guidance that maximize market adoption, product utilization, and customer value.
• Directs global product launch planning and execution to ensure consistent messaging, effective market introduction, and successful adoption across all regions.
• Continually evaluates market trends, competitive dynamics, emerging technologies, and customer needs within the IVD and autoimmune diagnostics markets to identify opportunities for innovation and portfolio expansion.
• Ensures teams develop, manage, and report key marketing and business performance metrics, including revenue growth, market share, product adoption, and return on investment for marketing initiatives.
• Establishes strong collaboration with global affiliates, commercial teams, and cross-functional partners to align marketing strategies with regional needs and maximize commercial effectiveness.
• Engages with Key Opinion Leaders (KOLs), scientific experts, and industry stakeholders to support market insight generation, product validation, and thought leadership within the autoimmune diagnostics field.

Requirements

• Master’s degree in Marketing, Business Administration, Life Sciences, or a related scientific discipline required.
• MBA or advanced scientific degree preferred.
• 10+ years of experience in the In Vitro Diagnostics (IVD) or regulated medical device industry.
• Previous significant exposure to autoimmune diagnostics or related disease areas.
• Proven global marketing leadership experience, including management of high-performing teams and complex international organizations.
• Demonstrated success in strategic marketing, product portfolio management, and commercialization in global markets.
• Experience leading product development initiatives and managing full product life-cycle processes, from concept and development through launch and life-cycle management.
• Strong understanding of IVD regulatory environments including IVDR and other global regulatory frameworks.
• Track record of driving cross-functional collaboration across R&D, regulatory, clinical, operations, and commercial teams.
• Experience working with Key Opinion Leaders and scientific communities within the autoimmune diagnostics space.
• Travel Up to 40% of the time, including international travel.

Preferred

• MBA or advanced scientific degree preferred