WLL Marketing Coordinator at Premier Lacrosse League | El Segundo, CA | $58K/yr – $77K/yr

Premier Lacrosse League

WLL Marketing Coordinator

El Segundo, CA (On-site)

$58K/yr – $77K/yrEntry Level3+ years expFull time

Posted 1 month ago

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Job Summary

Own cross channel marketing execution for the WLL by turning ideas into integrated campaigns across social, digital, events, and grassroots, while serving as the central hub across Growth Marketing, Creative, Content, Social, Lifecycle and Media.

Lead cross channel campaign delivery from concept to execution to drive fan growth and engagement.
Align creative with content to preserve a consistent WLL voice across touchpoints.
Monitor performance in real time and translate learnings into improvements for future campaigns.

Job Description

The Women’s Lacrosse League (WLL) is seeking a Marketing Coordinator to help lead the planning and execution of marketing efforts across the league.
This role will play a critical part in bringing WLL campaigns to life across social, digital, media, events, and grassroots initiatives — helping grow the league, deepen fan engagement, and elevate the visibility of women’s lacrosse.
The ideal candidate is highly organized, creative, proactive, and deeply passionate about lacrosse — particularly the women’s game.
This person will live and breathe WLL marketing, serving as a key connector across internal teams while helping lead campaigns from concept through execution.
Coordinate campaign deliverables across paid, owned, and earned channels including social, email, partnerships, grassroots, and live events.
Partner with internal and external stakeholders, serving as the central point of contact for WLL across Growth Marketing, Creative, Content, Social, Lifecycle and Media Teams, to bring campaign strategy to life in a cohesive, integrated manner
Support efforts to grow the WLL fanbase through grassroots, community, and digital marketing initiatives
Partner with creative and content teams to set creative vision, ensuring all assets maintain a consistent WLL voice across touchpoints
Monitor campaign performance and optimize in real-time based on data and insights - translating performance into actionable learnings for improve future campaigns
Track campaign performance and assist in reporting across ticket sales, audience growth, engagement, and tune-in metrics