WLL Marketing Coordinator

Niagara Falls, NY (On-site)

$58K/yr – $77K/yrIntern/New Grad3+ years expFull time

Posted 7 weeks ago

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Job Summary

Own cross-channel marketing coordination for WLL from concept to execution, aligning social, digital, media, events and grassroots work to grow fans and engagement.

  • Coordinate multi-channel campaigns across paid, owned, and earned, and ensure cohesive execution through Growth Marketing, Creative, Content, Social, Lifecycle and Media teams.
  • Monitor performance and translate learnings into improvements for future campaigns.

Job Description

Responsibilities

  • The Women’s Lacrosse League (WLL) is seeking a Marketing Coordinator to help lead the planning and execution of marketing efforts across the league. This role will play a critical part in bringing WLL campaigns to life across social, digital, media, events, and grassroots initiatives — helping grow the league, deepen fan engagement, and elevate the visibility of women’s lacrosse.
  • The ideal candidate is highly organized, creative, proactive, and deeply passionate about lacrosse — particularly the women’s game. This person will live and breathe WLL marketing, serving as a key connector across internal teams while helping lead campaigns from concept through execution.

Requirements

  • 3-5 years experience in a marketing or account management role (not including internships), preferably related to sports
  • Passionate sports fan with a deep understanding and love for the game
  • Proven track record of successfully leading all aspects of projects, from ideation to execution
  • Creative, flexible and innovative team player with strong organizational and problem-solving skills
  • Understanding of how to leverage multiple marketing channels to reach consumers (Digital, TV, OOH, etc.) and how they work together in marketing mix
  • Excellent written and verbal communication skills
  • Coordinate campaign deliverables across paid, owned, and earned channels including social, email, partnerships, grassroots, and live events
  • Partner with internal and external stakeholders, serving as the central point of contact for WLL across Growth Marketing, Creative, Content, Social, Lifecycle and Media Teams, to bring campaign strategy to life in a cohesive, integrated manner
  • Support efforts to grow the WLL fanbase through grassroots, community, and digital marketing initiatives
  • Partner with creative and content teams to set creative vision, ensuring all assets maintain a consistent WLL voice across touchpoints

Benefits

  • Health, Life, Dental, and Vision Insurance
  • 401(k) plan
  • Equity Sharing
  • Mental Health Stipend
  • Unlimited PTO
  • Paid Parental Leave
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Premier Lacrosse League

4.6 Glassdoor

The biggest stars in the fastest growing sport pioneering a new future for lacrosse designed for the fans.

Founded in 2018
New York, New York, USA
421 employees (145 in marketing)
100% recommend to a friend

Traffic Signals

Monthly Visitors
114.2K
Monthly Google Ads Budget
$72
Traffic Source Mix
Search
57.8%
Direct
35.3%
Referral
4.7%
Social
2%
Paid
0.2%

Headcount Trend

Current headcount: ~419

Marketing Team

Marketing Team Size
130 (31% of company)
Median Career Experience
8 years
Median Tenure
3.3 years

Funding

Last Raise
Corporate Round, 9 months ago

Funding History

  • Jun 2025
    Corporate Round
  • Jul 2022
    Series D
  • Feb 2019
    Series A

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