Responsibilities

• Plan and execute WLL marketing across social, digital, media, events, and grassroots to grow the league and deepen fan engagement.
• Coordinate campaigns from concept through execution as a cross-functional connector across Growth Marketing, Creative, Content, Social, Lifecycle and Media teams.

Requirements

• 3-5 years in a marketing or account management role (excludes internships), preferably in sports.
• Passionate sports fan with deep love for lacrosse.
• Proven track record of leading projects from ideation to execution.
• Creative, flexible team player with strong organizational and problem-solving skills.
• Understanding of how to leverage multiple marketing channels (Digital, TV, OOH, etc.) and how they work together.
• Excellent written and verbal communication skills.
• Coordinate campaign deliverables across paid, owned, and earned channels including social, email, partnerships, grassroots, and live events.
• Partner with internal and external stakeholders as central point of contact across Growth Marketing, Creative, Content, Social, Lifecycle and Media teams.
• Support efforts to grow WLL fanbase through grassroots, community, and digital marketing initiatives.
• Partner with creative and content teams to set creative vision and maintain consistent WLL voice.
• Monitor campaign performance and optimize in real time and translate insights into future improvements.
• Track campaign performance and assist in reporting across ticket sales, audience growth, engagement, and tune-in metrics.
• Help amplify league storylines, athletes, and cultural moments throughout the season.

Benefits

• The total compensation package includes Annual Bonus, Health, Life, Dental, and Vision Insurance, 401(k) plan, Equity Sharing, Mental Health Stipend, Unlimited PTO, and Paid Parental Leave.