Senior Marketing Manager, Digital Brand Media (US Remote)
Fanatics Betting & Gaming
Denver, CO (Remote)
$133K/yr - $200K/yrIn-houseFull-timeSenior level7+ years exp.
2 hrs ago
WLL Marketing Coordinator
El Segundo, CA
$58K/yr – $77K/yrMid Level3+ years exp
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own cross channel league marketing with end to end ownership from concept to live campaigns, driving fan growth and engagement while coordinating a multi team, multi agency ecosystem.
- Growth orchestration: coordinate paid, owned and earned campaigns across social, email, partnerships, grassroots, and live events.
- Stakeholder alignment: serve as the central contact for Growth Marketing, Creative, Content, Social, Lifecycle and Media to bring strategy to life.
- Performance feedback: monitor real time results and translate insights into immediate optimizations and future learnings.
Job Description
- Lead the planning and execution of marketing efforts across the league.
- Help bring WLL campaigns to life across social, digital, media, events, and grassroots initiatives.
- Grow the league, deepen fan engagement, and elevate the visibility of women’s lacrosse.
- Lead campaigns from concept through execution.
- Coordinate campaign deliverables across paid, owned, and earned channels including social, email, partnerships, grassroots, and live events.
- Partner with internal and external stakeholders, serving as the central point of contact for WLL across Growth Marketing, Creative, Content, Social, Lifecycle and Media Teams, to bring campaign strategy to life in a cohesive, integrated manner
- Support efforts to grow the WLL fanbase through grassroots, community, and digital marketing initiatives
- Partner with creative and content teams to set creative vision, ensuring all assets maintain a consistent WLL voice across touchpoints
- Monitor campaign performance and optimize in real-time based on data and insights - translating performance into actionable learnings for improve future campaigns
- Track campaign performance and assist in reporting across ticket sales, audience growth, engagement, and tune-in metrics
- Help amplify league storylines, athletes, and cultural moments throughout the season
Premier Lacrosse League
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