Wholesale Marketing Manager at Point Management | Waterbury, CT

Point Management

Wholesale Marketing Manager

Waterbury, CT (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 5 months ago

Job Summary

Lead the Connecticut wholesale marketing program, from strategy to in-store activation and co-op partnerships.

Own account-based wholesale plans and co-op placements with retail partners.
Must-have: 3–5 years in wholesale/trade or shopper marketing, plus cannabis industry experience.
Standout: Builder mindset with proven ability to launch playbooks and events.

Job Description

Responsibilities

Build account-based marketing plans with the Sales team that tie directly to revenue and brand growth.
Design and run a paid co-op merchandising program across Connecticut wholesale accounts-paid cases, billboards, eblasts, SMS, store takeovers, co-branded budtender apparel.
Lead events and activations from concept to on-site execution, including account launches, 4/20, 7/10, and partner programs.
Own shopper marketing inside Connecticut partner dispensaries: in-store merchandising, displays, menu presence, and budtender engagement.
Launch new products into wholesale with sell-in kits, brand presentations, and in-store activation plans.
Protect brand standards for Asteroid, Borealis, Loud, and our emerging brands across every wholesale touchpoint.
Measure everything-sell-in, sell-through, event ROI, co-op participation-and report results monthly.
This is not a role for someone looking to maintain an existing program. This is a builder's seat. You'll stand up playbooks, launch events, negotiate co-op placements with retail partners, and build the wholesale marketing function for Connecticut from the ground up.

Requirements

3–5 years of marketing experience, with meaningful time in wholesale, trade, shopper, or field marketing.
Cannabis industry experience (operator, MSO, brand, or agency-side).
Strong events and activations chops-you've run them, not just managed vendors who did.
Shopper marketing experience inside retail environments.
Project management muscle: multiple launches, accounts, and events in parallel without things slipping.
Bachelor's degree in Marketing, Business, Communications, or a related field preferred.
Comfort with Microsoft Office (Excel, PowerPoint) and cannabis platforms (Dutchie, Jane, Weedmaps, Leafly a plus).
Willingness to travel within Connecticut.
Must be 21+ and able to pass a background check per state cannabis regulations.

Preferred

Experience standing up or scaling a co-op / paid merchandising program with dispensary or retail partners.
CPG trade marketing background outside of cannabis (beverage, spirits, beauty, specialty food).
Established relationships with Connecticut dispensary buyers or operators.

Benefits

Competitive compensation, benefits, and cannabis-industry perks.

Point Management

Point Management – крупный международный кастинг-центр с динамично развивающейся структурой и огромными возможностями. Мы полностью возьмем на себя работу по обеспечению Вашего проекта актерами, моделями и детьми. Проведем связанные с этим кастинги, фото и кинопробы. Предоставим офис (460 кв.м) для проведения фотосъемок, кастингов, а так же для съемок в телесериалах, художественных фильмах, телепрограммах. Осуществим консалтинговые и организационные услуги в сфере eventmaking, в индустрии моды и рекламы.

2 employees

www.pointmanagement.ru