Wholesale Marketing Experience Manager

Westwood, MA (Hybrid)

$87K/yr – $97K/yrManager5+ years expFull time

Posted 11 days ago

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Job Summary

Own wholesale marketing execution across key accounts, leading in-store branding, fixture development, and third-party partner management to ensure cohesive, high-impact brand presence.

Own wholesale marketing execution and store activation across key accounts
Lead collaboration with Sales/Marketing and third-party partners
Manage budgets and design assets

Job Description

Responsibilities

Develop account specific in-store marketing/branding solutions for top tier partners, priority doors, and shop-in-shop concepts
Proactively develop in-store renders to assist with sell-in of key programs and initiatives
Develop and own the wholesale fixture ordering processes including budget, tracking inventory, reorders and lifecycle management
Support key account in-store initiatives, POP kit development and rollout, shop-in-shop programs, and any customized fixture solutions
Build and maintain visual presentation standards and guidelines specific to wholesale
Lead and manage third-party field agency responsible for implementing visual display guidelines across wholesale partner stores
Partner with agency to plan visit cadence, coverage strategy, and prioritization by account tier, volume, and seasonal initiatives
Review and approve store visit reports, photos, and feedback to assess execution quality, compliance, and opportunities for improvement
Collaborate with Sales and Marketing teams to align field execution with business priorities and door-specific needs
Manage budgets related to third-party services, ensuring cost efficiency and alignment with scope of work

Requirements

Bachelor's Degree and/or equivalent experience in related field
At least 5+ years of visual marketing/branding experience in the footwear/apparel industry
Software including Adobe Suite, In Design, SketchUp and AI platform familiarity
Self-motivated and ability to work both independently as well as collaboratively
Ability to work in a fast-paced, always-changing environment
Idea-driven, ability to take initiative, and a creative problem solver
Keen attention to detail
Strong organizational and time management skills; ability to handle multiple priorities a must
Based in our Westwood corporate office

Benefits

This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.
This position is eligible to participate in a company incentive program.

Crocs, Inc.

At Crocs, Inc., we believe life’s too short for uncomfortable shoes. As the global force behind two iconic brands — Crocs and HEYDUDE — we’re redefining casual footwear for people everywhere. Whether it’s the unmistakable Classic Clog or the laid-back ease of a HEYDUDE slip-on, our products are designed to move with you, wherever life takes you.We’re more than just shoes. We’re about comfort without compromise, style with personality, and making a positive impact while we’re at it. Our brands are for all seasons, all ages, and all walks of life — and our commitment to personalization and self-expression keeps us connected to our consumer, one pair at a time.

Founded in 2002

Broomfield, Colorado, USA

7.1K employees (607 in marketing)

www.crocs.com