Responsibilities

• Host engaging live streams on Whatnot and TikTok, demonstrating products and interacting with viewers in real-time to foster community engagement
• Develop creative content strategies tailored to each platform’s audience, utilizing trends and analytics to maximize reach and impact
• Collaborate with the marketing team to plan promotional campaigns, special events, and product launches for live streaming sessions
• Utilize social listening tools to monitor audience feedback, trending topics, and competitor activity to inform content planning
• Edit videos and graphics using Adobe Photoshop, Adobe Illustrator, or other media editing tools to enhance live stream visuals and post-event content
• Manage social media accounts using platforms like Hootsuite or Buffer to schedule posts, track performance metrics, and maintain consistent branding
• Conduct keyword research and analyze social media analytics to optimize content marketing strategies for increased visibility
• Maintain a strong understanding of social media platforms’ algorithms, advertising options like Facebook Advertising, and digital marketing performance monitoring techniques

Requirements

• Proven experience in live streaming on platforms such as TikTok or Whatnot with a demonstrated ability to grow an audience
• Strong skills in content creation, video editing, graphic design, and media editing tools (Adobe Creative Suite including Photoshop and Illustrator)
• Knowledge of SEO best practices, social media analytics, Google Analytics, web analytics, and marketing online analytics
• Familiarity with social media management tools like Hootsuite or Buffer for scheduling and performance tracking
• Excellent communication skills with the ability to engage viewers effectively during live sessions
• Experience in digital marketing performance monitoring, social media content marketing, branding, photography, and public relations is a plus
• Ability to adapt quickly to new trends in social listening and digital marketing strategies while maintaining a lively and positive attitude