Responsibilities

• Lead digital marketing strategy development across SEM, SEO, paid media, and website performance in partnership with leadership.
• Own the analytical framework for the marketing team, translating performance data into clear, actionable insights and recommendations.
• Evaluate and optimize the end-to-end digital customer experience, identifying friction points and opportunities to improve conversion.
• Develop and guide website optimization strategies focused on user experience (UX), site performance, and conversion rate optimization (CRO).
• Serve as the primary internal expert for GA4, ensuring accurate tracking, reporting, and actionable insights.
• Act as the internal champion of the Customer Data Platform (CDP), defining use cases, segmentation strategies, and activation opportunities.
• Partner with vendors (SEM, SEO, website, etc.) to guide strategy, evaluate performance, and ensure alignment with business goals.
• Provide strategic direction for paid media campaigns, including audience targeting, budget allocation, and messaging approach.
• Analyze SEO performance and guide initiatives to improve organic visibility and search rankings.
• Develop reporting dashboards and frameworks that connect marketing activity to revenue and ROI.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• Automotive experience required.
• 3+ years of experience in digital marketing, analytics, or performance strategy roles.
• Deep expertise in SEM, SEO, GA4, and website optimization.
• Strong analytical mindset with ability to interpret complex data and provide strategic direction.
• Experience working with vendors and cross-functional stakeholders.
• Self-starter with ability to work independently in a remote environment.

Nice to Have

Benefits

• Health, dental, and vision insurance.
• 401(k) with company match.
• Paid time off and holidays.
• Opportunities for professional development and growth.
• Occasional travel to dealership locations as needed.