Responsibilities

• Partner with the business, segment leaders, leadership and agency to define and manage the B2B Website Strategy & Roadmap: Ensure vision, tactics, and milestones are met.
• AEM Content Management: Serve as the marketing owner of AEM, building, updating, and publishing web pages using approved templates and components.
• Manage Content Updates: Oversee ongoing updates to copy, imagery, links, CTAs, disclosures, and downloadable assets to ensure accuracy and relevance.
• Champion UX Best Practices: Ensure intuitive navigation, clear messaging, and strong usability for B2B audiences; stay current with evolving UX trends.
• Create Wireframes & Collaborate Cross-Functionally: Develop basic wireframes and partner with content, UX, design, and development teams to translate requirements into functional web pages.
• Ensure Compliance & Accessibility: Maintain adherence to brand standards, WCAG accessibility guidelines, governance, and regulatory requirements.
• Monitor & Analyze Website Performance: Use Adobe Analytics and/or GA4 to track KPIs, identify trends, and recommend improvements.
• Support Testing & Optimization: Execute A/B and multivariate tests using Adobe Target and apply insights to enhance user experience and conversion.
• Perform Quality Assurance: Conduct thorough QA before publishing to ensure accuracy, responsiveness, and link integrity.
• Project Management & Workflow: Intake requests, manage revisions, and track project progress using Workfront, or alternative project management platform.

Requirements

• 5–7 years of experience managing B2B or enterprise websites
• Bachelor’s degree in marketing, communications, or a related field
• Proven ability to support B2B marketing goals such as lead generation and product education
• Strong hands-on experience with Adobe Experience Manager (AEM)
• Working knowledge of UX, SEO, accessibility, analytics, and web performance best practices
• Ability to partner effectively with developers without performing hands-on coding
• Excellent communication and project management skills
• Occasional travel (10% - 20%)
• Prolonged periods of sitting at a desk and working on a computer

Benefits

• The compensation for this position will vary depending on factors such as your location, skills and experience. The compensation package may also include incentive and bonus opportunities.
• Inspira provides industry-leading benefits including, but not limited to: healthcare, 401K savings plan, company holidays, paid time off, parental leave and an employee assistance program.