Website Growth & Conversion Manager

Boston, MA (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive conversion and growth for Silverfort’s corporate site by optimizing landing pages and user journeys.

  • Own landing-page creation in WordPress/Elementor and on-site CRO testing.
  • Must-have: 3–5 years in digital marketing or growth with landing-page optimization.
  • Standout: Cross-functional collaboration with paid channels, UX, and SEO to boost engagement.

Job Description

Responsibilities

  • Build and optimize high-converting landing pages in WordPress and Elementor to support campaigns, paid programs, and key growth initiatives
  • Improve on-site conversion through testing, experimentation, form optimization, and CTA strategy
  • Identify opportunities across the website to enhance user journeys, reduce friction, and increase engagement
  • Partner with paid search, paid social, and ABM teams to ensure landing experiences align with traffic intent and campaign goals
  • Collaborate with Brand and Design to ensure strong UX, messaging clarity, and visual consistency
  • Work with web and development teams to implement enhancements while independently managing routine page builds and updates
  • Support organic performance by implementing AI SEO and traditional SEO best practices and optimizing site structure
  • Monitor website analytics and share insights to drive continuous improvement

Requirements

  • 3–5 years of hands-on experience in digital marketing, website optimization, or growth marketing in a B2B environment
  • Proven experience building and optimizing landing pages that improve engagement and conversion
  • Strong understanding of CRO principles, UX best practices, and performance-focused messaging
  • Hands-on experience in WordPress (Elementor preferred)
  • Working knowledge of SEO fundamentals and website performance best practices
  • Experience using analytics and testing tools to inform optimization decisions
  • Strong ownership mindset with the ability to execute independently and collaborate cross-functionally
    Silverfort logo

    Silverfort

    4.6 Glassdoor

    Silverfort is on a mission to bring identity security everywhere, and allow organizations to operate without fear or disruptions. Fueled by a belief that enterprises and their identity teams deserve better, we found a way to break down the silos of identity security—eliminating the critical gaps and blind spots left behind by a patchwork of point solutions.After years of research, we found a way to break free from these limitations. Silverfort created the only end-to-end identity security platform that secures all identities—humans and machines, on-prem and in the cloud. Our patented Runtime Access Protection (RAP) technology seamlessly integrates with the entire IAM infrastructure and secures it from within with unmatched visibility, analysis, and inline enforcement of security controls. This innovative approach brings protection to all resources in all environments, including ones that were previously impossible to secure, such as legacy systems, service accounts, command-line tools and IT/OT infrastructure. Finally, enterprises can stay ahead of the evolving identity threats, minimize their attack surface, stop breaches before they can spread, close compliance gaps, and break free from countless limitations and endless efforts.Silverfort is the identity security platform the industry deserves, earning us the trust of more than 1,000 leading organizations, including several Fortune 50 companies. This is identity security done right.Join Silverfort, and be part of a team that’s pushing the boundaries of identity security—no compromises, no blind spots, no limits.

    Founded in 2016
    Plano, Texas, USA
    583 employees (30 in marketing)
    92% recommend to a friend
    96% CEO approval

    Traffic Signals

    Monthly Visitors
    90.4K
    Monthly Google Ads Budget
    $8K
    Traffic Source Mix
    Search
    28.9%
    Direct
    23.8%
    Referral
    5%
    Social
    2%
    Paid
    1.2%

    Headcount Trend

    Current headcount: ~583

    Marketing Team

    Marketing Team Size
    30 (5% of company)

    Funding

    Total Funding
    $222.5M
    Last Raise
    $116M
    Series D, 2 years ago

    Funding History

    • Jan 2024
      Series D • $116M
    • Apr 2022
      Series C • $65M
    • Aug 2020
      Series B • $30M

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