Responsibilities

• Develop and execute the overall website strategy in alignment with Gold Adam’s business, brand, and revenue objectives.
• Own the website’s performance, functionality, content, customer experience, and ongoing optimization.
• Lead website redesigns, new page launches, feature development, and major digital initiatives.
• Partner with marketing, creative, sales, operations, and leadership teams to ensure the website supports broader company goals.
• Manage website content, product/service presentations, landing pages, promotions, and campaigns.
• Continuously improve the user experience, navigation, site structure, and conversion journey.
• Monitor website analytics and key performance indicators, identifying opportunities to increase traffic, engagement, leads, and conversions.
• Develop and manage an SEO strategy in partnership with internal or external SEO resources.
• Oversee website SEO, technical health, page speed, mobile responsiveness, accessibility, and overall site performance.
• Manage relationships with web developers, designers, agencies, technology partners, and other digital vendors.

Requirements

• 5+ years of experience in website management, digital marketing, ecommerce, UX, or a related field.
• Demonstrated experience managing and growing a high traffic or revenue generating website.
• Strong understanding of UX/UI principles and conversion optimization.
• Experience with website analytics and performance tools such as Google Analytics and Google Search Console.
• Strong understanding of SEO and digital marketing.
• Experience working with CMS and/or ecommerce platforms.
• Proven project management and vendor management skills.
• Excellent written and verbal communication skills.
• Strong analytical and problem solving abilities.
• Ability to manage multiple priorities and projects in a fast paced environment.