Responsibilities

• Define and lead global website strategy aligned to growth, pipeline, brand and customer experience goals
• Establish the website as a measurable contributor to pipeline creation, progression, and conversion
• Leveraged focused GEO/AEO approaches to keep Hyland top of mind in key online topics
• Strategically help establish Hyland’s brand and evolving category in market on our web properties.
• Translate go-to-market priorities into scalable digital experiences supporting campaigns, ABM, and full-funnel engagement
• Own website performance metrics including traffic quality, conversion, engagement, and pipeline contribution
• Establish KPIs, reporting, and operating rhythms aligned to marketing’s performance model
• Drive continuous optimization through testing, personalization, AEO/GEO, SEO, and data-driven experimentation
• Enable seamless, end-to-end buyer journeys from engagement through conversion
• Integrate segmentation, personalization, and ABM strategies to improve relevance and pipeline velocity