Responsibilities

• Directly publish and maintain website content in the CMS, including pages, landing pages, promotions, pricing, packages, seasonal offers, redirects, and digital assets—without relying on developers for routine updates.
• Create and prepare high-quality web design assets using Adobe Photoshop or comparable tools, including landing-page visuals, promotional graphics, and web-ready content that is on-brand, visually compelling, and optimized for fast page-load performance.
• Own day-to-day website operations, including content accuracy, uptime and performance monitoring, release coordination, site health, and follow-through on improvements.
• Own the bug and enhancement intake process: write clear, well-scoped tickets; prioritize the backlog; coordinate work with developers; track progress; and verify fixes through production release.
• Lead User Acceptance Testing (UAT), QA, release planning, and production deployments; document issues, identify risks early, and remove roadblocks.
• Coordinate developers, UX/UI and graphic designers, digital agencies, consultants, and internal stakeholders through planning, design, development, testing, deployment, and continuous improvement.
• Work closely with the marketing and communications teams to plan, create, approve, and deploy web content, campaigns, landing pages, promotional assets, and brand-consistent customer communications.
• Support the CTO and development partners by gathering website requirements, keeping priorities visible, coordinating final development work, and validating that completed website functionality works as intended.
• Manage the e-commerce and booking experience end to end—offer setup, pricing, promotions, checkout flows, payment experience, and post-purchase journeys—while identifying opportunities to improve conversion and online revenue.
• Use website analytics and feedback from marketing, operations, and customer service to identify content gaps, usability issues, and high-impact opportunities to improve the customer experience.

Requirements

• Hands-on CMS administration and publishing experience (required), including page creation and updates, content publishing, pricing and promotion changes, redirects, and digital-asset management.
• Strong web-design and asset-production skills using Adobe Photoshop or comparable tools for landing pages, promotional graphics, and web-ready content.
• Knowledge of web asset optimization, including appropriate use of WebP, SVG, PNG, and JPEG formats; image compression; resizing; and accessibility-minded alt text to balance visual quality, performance, and page-load speed.
• Working knowledge of HTML and CSS for page editing, template adjustments, and troubleshooting minor front-end display issues; coding is helpful but not required.
• Experience working with project and ticket-management tools such as Jira, Asana, or Trello to coordinate developer and designer workflows, plus practical knowledge of e-commerce, online booking, checkout flows, promotions, and conversion optimization.
• Working knowledge of web analytics and tracking, including Google Analytics and paid-media platforms such as Google Ads, Microsoft Ads, and Meta Ads.
• Working knowledge of UX/UI, on-page SEO, GEO (Generative Engine Optimization), mobile-friendly design, and CRO best practices.
• Ability to use website-performance data and customer feedback to guide content, design, usability, and conversion improvements.
• Comfort working alongside developers and technology partners to coordinate website and booking functionality; deep programming or infrastructure expertise is not required.
• A strong eye for brand consistency, visual detail, usability, and polished customer-facing experiences.

Benefits

• 3 Different Medical Plan Options
• Dental/Vision
• Life and Long-Term Disability
• Accident and Critical Illness Plans
• Pet Insurance
• Identity Theft
• 401k
• Excellent PTO