Responsibilities

• SEO Strategy & Execution: Manage ongoing SEO/AI initiatives, including: New model year landing page updates; Localized SEO page creation; Q&A content development for search visibility; Conduct quarterly SEO audits and implement recommended improvements; Monitor organic performance trends and identify growth opportunities; Collaborate on content strategy to improve rankings and traffic
• Technical Website Oversight: Monitor and resolve website technical issues across all rooftops; Troubleshoot and escalate inventory feed errors; Investigate and resolve digital retailing (DR) calculation issues; Coordinate fixes with website providers and 3rd party integration; Test core site functionality including forms, SRPs, VDPs, and CTAs
• Compliance & Guideline Management: Implement updates when new OEM or brand guidelines are released; Audit websites to ensure ongoing compliance (e.g., pricing rules such as Land Rover requirements); Proactively identify risks that could trigger compliance violations; Coordinate required updates across all affected sites
• Performance Reporting & Analysis: Produce internal monthly website reporting and reconciliation; Validate traffic and lead data across GA4 and website platforms; Support and participate in monthly website performance meetings; Identify anomalies, tracking gaps, and optimization opportunities
• Third-Party Platform Oversight: Monitor functionality, performance, and user experience of key website tools: Chat platforms; Service Scheduler; Digital Retailing tools; Responsibilities include: Routine functionality testing; Identifying breakpoints or performance issues; Coordinating fixes with vendors; Ensuring proper lead flow and customer experience
• Continuous Improvement & Strategy Support: Brainstorm ideas to improve: Website conversion; User experience; SEO visibility; Stay current on automotive digital trends and platform updates; Support special projects and cross-department initiatives as needed

Requirements

• 2-4+ years website management, SEO, or digital marketing experience
• Automotive website platform experience preferred
• Working knowledge of GA4
• Google Tag Manager
• SEO best practices
• Basic HTML/CSS
• Microsoft Outlook, Excel, Word, etc.
• Experience troubleshooting feeds or digital retailing tools preferred
• Experience using Adobe Creative Suite to include Illustrator, Photoshop, and Lightroom
• Knowledgeable in digital marketing including social media, SEO, SEM, and analytics
• Knowledge of HTML and CSS and website best practices including SEO
• WordPress
• Knowledge of online business listings such as Google My Business, Bing, Yelp, Yahoo, etc.
• Strong analytical and problem-solving skills
• High attention to detail, especially around compliance
• Ability to manage multiple websites and deadlines

Nice To Have

• Experience with automotive website platforms preferred
• Travel willingness to support departmental initiatives and events
• Experience with digital retailing tools beneficial

Benefits

• This is a family owned and operated business.
• Paid time off, plus select paid holidays.
• Robust Health Insurance Options: Medial, Dental and Vision
• 401k plan with company match
• Vehicle discounts
• Employee referral program
• Growth opportunities
• Professional development
• Option to work from home Fridays (after 90 days of employment)
• Life & Disability Insurance