Website Coordinator & SEO Specialist at The Patrick Dealer Group | Schaumburg, IL | $28/hr – $31/hr

The Patrick Dealer Group

Website Coordinator & SEO Specialist

Schaumburg, IL (Hybrid)

$28/hr – $31/hrMid Level2+ years expFull time

Posted 5 months ago

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Job Summary

Lead website management and SEO for a multi-site automotive group, owning strategy, tech issues, compliance, and performance reporting.

Own SEO strategy and ongoing optimization across multiple sites
Must-have: 2-4+ years in website management/SEO with GA4 and GTM
Standout: Experience coordinating with third-party platforms and compliance workflows

Job Description

Responsibilities

SEO Strategy & Execution
Manage ongoing SEO/AI initiatives, including:
New model year landing page updates
Localized SEO page creation
Q&A content development for search visibility
Conduct quarterly SEO audits and implement recommended improvements
Monitor organic performance trends and identify growth opportunities
Collaborate on content strategy to improve rankings and traffic
Technical Website Oversight
Monitor and resolve website technical issues across all rooftops
Troubleshoot and escalate inventory feed errors
Investigate and resolve digital retailing (DR) calculation issues
Coordinate fixes with website providers and 3rd party integration
Test core site functionality including forms, SRPs, VDPs, and CTAs
Compliance & Guideline Management
Implement updates when new OEM or brand guidelines are released
Audit websites to ensure ongoing compliance (e.g., pricing rules such as Land Rover requirements)
Proactively identify risks that could trigger compliance violations
Coordinate required updates across all affected sites
Performance Reporting & Analysis
Produce internal monthly website reporting and reconciliation
Validate traffic and lead data across GA4 and website platforms
Support and participate in monthly website performance meetings
Identify anomalies, tracking gaps, and optimization opportunities
Third-Party Platform Oversight
Monitor functionality, performance, and user experience of key website tools:
Chat platforms
Service Scheduler
Digital Retailing tools
Responsibilities include:
Routine functionality testing
Identifying breakpoints or performance issues
Coordinating fixes with vendors
Ensuring proper lead flow and customer experience
Continuous Improvement & Strategy Support
Brainstorm ideas to improve:
Website conversion
User experience
SEO visibility
Stay current on automotive digital trends and platform updates
Support special projects and cross-department initiatives as needed

The Patrick Dealer Group

As family-owned and operated car dealers in Chicago for over four generations-and a legacy reaching back to Henry Ford-we know that a truly outstanding luxury car buying, and service experience takes more than flash and sizzle. It takes dedication, knowledgeable staff, and an ongoing devotion to our customers. That’s “The Patrick Difference.”Part of the “Patrick Difference” includes our “Patrick Promises” which are a unique set of promises that we make to each of our customers and are available to our customers when they purchase or lease with us. These promises include things such as, but not limited to, 1-year of complimentary dent and ding coverage, 15 percent off full detail one time per year with a scheduled appointment and a 3-year collision deductible rebate on all vehicles in your household. These are just some of the numerous benefits to being part of the Patrick Family as part of our Patrick Promises. Come see us today!

Founded in 1907

Schaumburg, Illinois, USA

144 employees (5 in marketing)

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