Responsibilities

• SEO Strategy & Execution
• Manage ongoing SEO/AI initiatives, including:
• New model year landing page updates
• Localized SEO page creation
• Q&A content development for search visibility
• Conduct quarterly SEO audits and implement recommended improvements
• Monitor organic performance trends and identify growth opportunities
• Collaborate on content strategy to improve rankings and traffic

• Technical Website Oversight
• Monitor and resolve website technical issues across all rooftops
• Troubleshoot and escalate inventory feed errors
• Investigate and resolve digital retailing (DR) calculation issues
• Coordinate fixes with website providers and 3rd party integration
• Test core site functionality including forms, SRPs, VDPs, and CTAs

• Compliance & Guideline Management
• Implement updates when new OEM or brand guidelines are released
• Audit websites to ensure ongoing compliance (e.g., pricing rules such as Land Rover requirements)
• Proactively identify risks that could trigger compliance violations
• Coordinate required updates across all affected sites

• Performance Reporting & Analysis
• Produce internal monthly website reporting and reconciliation
• Validate traffic and lead data across GA4 and website platforms
• Support and participate in monthly website performance meetings
• Identify anomalies, tracking gaps, and optimization opportunities

• Third-Party Platform Oversight
• Monitor functionality, performance, and user experience of key website tools:
• Chat platforms
• Service Scheduler
• Digital Retailing tools

• Responsibilities include:
• Routine functionality testing
• Identifying breakpoints or performance issues
• Coordinating fixes with vendors
• Ensuring proper lead flow and customer experience

• Continuous Improvement & Strategy Support
• Brainstorm ideas to improve:
• Website conversion
• User experience
• SEO visibility
• Stay current on automotive digital trends and platform updates
• Support special projects and cross-department initiatives as needed

Requirements

• 2-4+ years website management, SEO, or digital marketing experience
• Automotive website platform experience preferred
• Working knowledge of: GA4
• Google Tag Manager
• SEO best practices
• Basic HTML/CSS
• Microsoft Outlook, Excel, Word, etc.
• Experience troubleshooting feeds or digital retailing tools preferred
• Experience using Adobe Creative Suite to include Illustrator, Photoshop, and LightRoom
• Knowledgeable in digital marketing including social media, SEO, SEM, and analytics

• Knowledge of HTML and CSS and website best practices including SEO
• Word Press
• Knowledge of online business listings such as Google My Business, Bing, Yelp, Yahoo, etc.
• Strong analytical and problem-solving skills
• High attention to detail, especially around compliance
• Ability to manage multiple websites and deadlines

Preferred

• Automotive website platform experience preferred
• Experience troubleshooting feeds or digital retailing tools preferred
• Experience using Adobe Creative Suite to include Illustrator, Photoshop, and LightRoom

Benefits

• This is a family owned and operated business.
• Paid time off, plus select paid holidays.
• Robust Health Insurance Options: Medial, Dental and Vision
• 401k plan with company match
• Vehicle discounts

• Employee referral program
• Growth opportunities
• Professional development
• Option to work from home Fridays (after 90 days of employment)
• Life & Disability Insurance