Website & SEO Specialist

Patrick Dealer Group

Position Summary

The Website & SEO Specialist is responsible for maintaining the technical health, search visibility, compliance, and performance of all Patrick Dealer Group websites. This role ensures websites remain optimized, fully functional, and aligned with OEM guidelines while supporting traffic growth and lead generation across multiple automotive brands.

The in house position works closely with the Marketing Manager, website providers, and third-party vendors to identify issues, implement improvements, and monitor performance. Please submit your current resume and cover letter. 

Starting Hourly Rate: $28.00 to $31.00 /hour based on experience.

Benefits & Perks:

• This is a family owned and operated business.
• Paid time off, plus select paid holidays.
• Robust Health Insurance Options: Medial, Dental and Vision
• 401k plan with company match
• Vehicle discounts
• Employee referral program
• Growth opportunities
• Professional development
• Option to work from home Fridays (after 90 days of employment)
• Life & Disability Insurance
• Not a complete, detailed list. Benefits have terms and requirements before employees are eligible.

Core Responsibilities

SEO Strategy & Execution

• Manage ongoing SEO/AI initiatives, including:
  • New model year landing page updates
  • Localized SEO page creation
  • Q&A content development for search visibility
• Conduct quarterly SEO audits and implement recommended improvements
• Monitor organic performance trends and identify growth opportunities
• Collaborate on content strategy to improve rankings and traffic

Technical Website Oversight

• Monitor and resolve website technical issues across all rooftops
• Troubleshoot and escalate inventory feed errors
• Investigate and resolve digital retailing (DR) calculation issues
• Coordinate fixes with website providers and 3^rd party integration
• Test core site functionality including forms, SRPs, VDPs, and CTAs

Compliance & Guideline Management

• Implement updates when new OEM or brand guidelines are released
• Audit websites to ensure ongoing compliance (e.g., pricing rules such as Land Rover requirements)
• Proactively identify risks that could trigger compliance violations
• Coordinate required updates across all affected sites

Performance Reporting & Analysis

• Produce internal monthly website reporting and reconciliation
• Validate traffic and lead data across GA4 and website platforms
• Support and participate in monthly website performance meetings
• Identify anomalies, tracking gaps, and optimization opportunities

Third-Party Platform Oversight

Monitor functionality, performance, and user experience of key website tools:

• Chat platforms
• Service Scheduler
• Digital Retailing tools

Responsibilities include:

• Routine functionality testing
• Identifying breakpoints or performance issues
• Coordinating fixes with vendors
• Ensuring proper lead flow and customer experience

Continuous Improvement & Strategy Support

• Brainstorm ideas to improve:
  • Website conversion
  • User experience
  • SEO visibility
• Stay current on automotive digital trends and platform updates
• Support special projects and cross-department initiatives as needed

Qualifications

• 2–4+ years website management, SEO, or digital marketing experience
• Automotive website platform experience preferred
• Working knowledge of:
  • GA4
  • Google Tag Manager
  • SEO best practices
  • Basic HTML/CSS
  • Microsoft Outlook, Excel, Word, etc.
• Experience troubleshooting feeds or digital retailing tools preferred

• Experience using Adobe Creative Suite to include Illustrator, Photoshop, and LightRoom
• Knowledgeable in digital marketing including social media, SEO, SEM, and analytics
• Knowledge of HTML and CSS and website best practices including SEO
• Word Press
• Knowledge of online business listings such as Google My Business, Bing, Yelp, Yahoo, etc.

• Strong analytical and problem-solving skills
• High attention to detail, especially around compliance
• Ability to manage multiple websites and deadlines

Position Location: In person. Genesis of Schaumburg 660 E. Golf Rd. Schaumburg, IL

Note: Ability to travel as needed to support departmental and associated functions, including events. Ability to work outside regular business hours when necessary for website updates and maintenance.

We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.