Responsibilities

• own the end-to-end content strategy and execution for Fine Wine & Good Spirits’ e-commerce website
• manage, review and maintain all content that is published on the FW&GS website
• maintain a digital content calendar
• write promotional and seasonal marketing content
• build page layouts
• collaborate with other teams to create reports to track website performance
• analyze sales and engagement numbers from website content to recommend improvements
• monitor search engine optimization (SEO) performance

Requirements

• One year as a PLCB Marketing Analyst 1 (Commonwealth job title or equivalent Federal Government job title, as determined by the Office of Administration); or
• Two years of professional marketing, advertising, or merchandising experience and a bachelor’s degree ; or
• An equivalent combination of experience and training.
• You must meet the PA residency requirement . For more information on ways to meet PA residency requirements, follow the link and click on Residency.
• You must be able to perform essential job functions.
• A conditional offer of employment will require submission of criminal history reports. See hiring agency contact information.
• You must pass a background investigation.