Responsibilities

• Lead and manage all website projects, including new site builds, content overhauls, and strategic digital initiatives, supervising the project(s) and coordinating project team members as necessary, ensuring a quality end-product.
• Serve as the lead web designer and front-end developer, creating and building new designs, solutions, and improvements as new problems and projects arise. Responsible for creating a cohesive look & feel across the entire family of College websites, keeping them aligned with the mission of the College and the established branding standards and style guidelines.
• Perform all necessary website testing and debugging (code validation, browser compatibility, platform compatibility, screen size optimization, accessibility compliance).
• Develop and maintain overall content strategy and content organization. Guide and manage content quality standards among content editors.
• Manage and update web content across OCC's digital properties, ensuring accuracy, consistency, and adherence to brand and accessibility standards.
• Provide leadership in the development of the College's strategic web architecture. Optimize site structure and navigation to enhance usability and ensure a seamless experience for prospective students and other audiences. Guide and inform coding strategy to ensure stability, longevity, efficiency, ease of maintenance, and flexibility.
• Assist in developing and executing SEO (search engine optimization) strategies to improve website visibility, including keyword research, content optimization, and tracking performance to support the digital marketing efforts and drive traffic.
• Monitor website performance using tools like Google Analytics and provide insights to improve user experience and engagement.
• Develop effective working relationships with faculty, administration, staff, students, and vendors. Understand the changing objectives, needs, and culture of OCC and use this awareness to adjust and maintain the proper alignment of the College websites.
• Serve as the key point of contact for all assigned web-related issues, projects and initiatives.
• Stay current with emerging web technologies, trends, and higher education digital best practices, recommending enhancements to keep OCC's digital presence competitive and user friendly.
• Proactively recommend solutions, alternatives, and improvements to meet the College's evolving web, departmental, and business process requirements.
• Track and analyze website statistics for usage trends, perform usability studies, and recommend and implement data informed improvements.
• Ensure the websites comply with best practices for accessibility (WCAG compliance), security, and mobile responsiveness. Monitor and maintain web accessibility compliance across the College websites and educate the campus on web accessibility issues.
• Train and support the campus community, as needed, in web-based content management and web accessibility compliance.
• Lead the day-to-day management of website requests, serving as the primary point of contact for campus partners requesting web support and assistance.
• Directly manage staff; assign and review work and evaluate work performance.
• Train all team members in navigating and maintaining the web environment, and in their respective roles on the team.
• Maintain necessary web documentation, by providing continuous updates based on evolving industry standards.