Web Marketing Program Manager (Contract)

Responsibilities

• - Own the intake, planning, prioritization, and delivery of web initiatives across a consumer marketing website
• - Independently drive projects from intake through launch, including development of project briefs, requirements, timelines, stakeholder communications, and launch plans
• - Lead cross-functional teams consisting of product marketing, design, engineering, analytics, SEO, legal, brand, and other stakeholders to successfully deliver initiatives
• - Manage multiple concurrent workstreams while balancing competing priorities, dependencies, and evolving business needs
• - Partner closely with the Consumer Marketing Web Lead to align on roadmap priorities, resourcing, tradeoffs, and strategic direction
• - Identify risks, dependencies, and blockers early and proactively drive resolution
• - Continuously identify opportunities to improve site performance, user experience, operational efficiency, content effectiveness, SEO, and overall web program maturity
• - Proactively surface risks, gaps, inefficiencies, and emerging opportunities, bringing forward recommendations and proposed solutions
• - Conduct audits, analyses, and research to inform optimization opportunities and future roadmap investments
• - Drive process improvements that improve scalability, execution quality, and stakeholder experience

Requirements

• - 5–8 years of experience in web marketing, digital marketing, web strategy, web program management, consulting, agency, or related roles
• - Experience in consulting, agency, or other fast-paced, highly matrixed environments preferred
• - Proven experience managing complex, cross-functional web initiatives from planning through launch
• - Experience developing project briefs, timelines, requirements, stakeholder communication plans, and implementation strategies
• - Strong understanding of how web supports the full marketing funnel, including acquisition, engagement, conversion, and retention
• - Bachelor's degree required

Preferred

• Preferred: - Familiarity with SEO basics and how they integrate into web content workflows - Consumer hardware, e-commerce, or devices web marketing background - Experience with project management tools - Content strategy experience (educational guides, product exploration, editorial calendars) - Agency coordination experience