Responsibilities

• Own the strategy, development, and ongoing optimization of the Mediafly website to drive traffic, engagement, and conversions.
• Manage website content, landing pages, and user journeys within WordPress, ensuring a seamless and high-performing digital experience.
• Collaborate with Product Marketing and Marketing Operations to build and optimize landing pages, improve conversion paths, and drive inbound demand.
• Use Google Analytics 4 (GA4) and Google Tag Manager (GTM) to monitor website performance, track user behavior, and identify opportunities for optimization.
• Stay current on UX best practices and website optimization strategies.

Requirements

• 3+ years of experience in web marketing within B2B SaaS
• Experience working in a fast-paced startup or high-growth environment
• Proven experience managing and optimizing marketing websites, particularly WordPress
• Strong understanding of website UX, conversion optimization, and landing page strategy
• Strong understanding of technical SEO/AIO, including site structure, page speed optimization, crawlability, indexing, and schema markup
• Experience identifying and resolving technical SEO issues such as broken links, redirect chains, duplicate content, and Core Web Vitals performance
• Proficiency with tools such as GA4, GTM, HubSpot, Google Search Console, Screaming Frog, or similar platforms to audit and analyze website tracking and performance
• A proactive, metrics-driven mindset with a willingness to test, learn, and iterate to optimize optimization