Web Marketing Coordinator

Responsibilities

• As a member of the Marketing and Public Relations team, continuously updates and strengthens the design of the University website, its component parts and its architecture, with an emphasis on pages that support undergraduate and graduate student recruitment and student retention.
• Collaborates with the Director of Web and Social Media Marketing to plan and implement website design initiatives, create new pages that are consistent with University strategies and web best practices, and maintain and upgrade existing pages.
• Creates and modifies web pages using current standards and best practices in website layout, design and coding.
• Reviews site analytics to inform plans and initiatives.
• Supports search engine optimization and AI-assisted search (SEO/AEO) goals and best practices.
• Consults and collaborates proactively and independently with faculty, academic and administrative leaders, and web content editors in departments across campus.
• Trains and supports departmental web editors in the University website content management system.
• Monitors and manages requests for website revisions and updates submitted via the University helpdesk system.
• Collaborates on recruitment and oversight of student website assistant team.
• Collaborates on development of digital content including videos to be deployed on the web, through social media and in support of virtual events.

Requirements

• Bachelor’s degree from an accredited college or university in graphic design, digital media, communications, computer science, or other relevant degree.
• Minimum of three (3) years’ experience coordinating day-to-day website design, web editing, and maintenance responsibilities for an education-related or comparable website (higher education experience is preferred), or for a large institution, corporation, or non-profit organization or business.
• Proficiency in HTML, JavaScript and CSS coding for front-end web design/development and the ability to safely and appropriately use AI tools.
• Familiarity with a wide range of AI tools and platforms (such as generative AI chatbots, agents, AI-assisted coding, image and video tools, and AI-driven analytics and search), the judgment to apply them effectively and responsibly, and a demonstrated ability to learn and adapt as these tools rapidly evolve.
• Proficiency in graphic design, layout, and image optimization for digital media. Strong experience with Adobe Creative Suite applications.
• Knowledge of video creation.
• Knowledge of website and social media analytics; a working knowledge of Google Analytics is preferred.
• Excellent interpersonal skills, a service orientation, and experience collaborating with faculty and staff, or complex institutional teams, at all levels.
• Proven ability to work independently on simultaneous projects in a fast-paced environment, with equal ease working in close collaboration with team members on projects with shared design, content, and deadlines.
• Enthusiasm and curiosity about rapidly evolving technologies, new AI and content creation tools, and digital design standards.

Preferred

• One (1) year experience with enterprise-level web content management system such as dotCMS, Drupal or Joomla.
• Experience in a higher education setting.
• Knowledge of website analytics with a working knowledge of Google Analytics.

Benefits

• This position may be eligible for a comprehensive benefits package, which includes health and dental insurance and retirement plans.