Web Growth & Optimization Manager at MX Technologies, Inc. | Lehi, UT

Web Growth & Optimization Manager

Lehi, UT (On-site)

Salary Not AvailableManager7+ years expFull time

Posted 5 months ago

The other 99% submit and hope. You're about to do something different.

Drive website strategy and performance for a B2B fintech, owning SEO, CRO, tech stack, and cross-functional delivery.

Own strategy, roadmap, and performance aligned to marketing and revenue.
Must-have: 7+ years managing B2B web tech, SEO/CRO, and dev resources.
Standout: Cross-functional leadership with Marketo and multiple integrations to optimize the customer lifecycle.

Define and own the overall website strategy, roadmap, and performance, ensuring alignment with marketing and revenue objectives.
Lead and execute initiatives for SEO, AEO, and CRO, including A/B testing to continuously improve website conversion rates and user experience
Manage the technical health, performance, and development backlog of the website, working with internal and external development resources
Serve as the central point of intake for all website requests from across the organization, prioritizing and managing them through to execution
Partner with Revenue, Marketing, and Customer Success leaders to ensure the website drives value and efficiency across the entire customer lifecycle
Establish effective website performance metrics, reporting, and dashboarding, utilizing tools like Google Analytics and Domo.
Oversee data visibility, integrity, and cleanliness across website tracking systems and throughout the entire sales and marketing funnel from Lead to Customer
Own website-related systems & tools; Ownership of the technical stack ( Marketo ) and ensure utilization, compliance, and connectivity of additional technology systems (Clay, SFDC, Lean Data, Domo, Advertising Platforms, HockeyStack)
Achieve expert status in web technology and industry trends as it relates to SEO, CRO, and digital revenue growth functions

7+ years of experience preferred managing B2B tech stack
Efficient in: Domo, Google Analytics, Asana
Experimental channels: Quora, Instagram, YouTube
Proven experience in website management, SEO, CRO, and managing development resources
A data-driven approach to website optimization and conversion.
An iterative builder’s mindset, meaning the ability to constantly monitor and optimize digital programs
Ability to lead strategically and execute effectively across multiple functions