Responsibilities

• Own amplitude.com as a strategic growth engine — defining site architecture, user journeys, and content strategy that drives both self-serve growth and enterprise pipeline.
• Build a forward-looking roadmap grounded in performance data, experimentation insights, and a clear POV on what moves the business.
• Own and scale the Sanity CMS platform, building it into a self-serve system that empowers teams across the org to publish independently.
• Design and continuously optimize conversion-focused experiences across product pages, pricing, demo request flows, and campaign landing pages.
• Lead experimentation and measurement strategy using Amplitude Analytics and Web Experiment to improve engagement, conversion, and pipeline generation across web surfaces.
• Analyze website-attributed pipeline in Salesforce, surfacing trends across GTM segments and win/loss patterns to guide investment decisions.
• Partner closely with web engineering to ship new capabilities — you're a peer in the build process, not a gatekeeper.
• Collaborate across Marketing, Product, Growth, Sales, and Engineering — navigating tradeoffs with a clear business POV and strong stakeholder communication.
• Shape repeatable, scalable approaches for product launches and campaign experiences that maintain a high bar for performance and brand consistency.
• Introduce and operationalize AI-native workflows (Claude, Claude Cowork, Claude Code) to accelerate content creation, site improvements, and operational efficiency.

Requirements

• 3–5 years of hands-on experience owning or co-owning a corporate website or web growth program for a SaaS, AI, or tech company.
• Demonstrated experience working directly with engineering teams — you know how to scope, prioritize, and collaborate in a technical environment.
• Strong experimentation mindset: you've run A/B tests and conversion optimization programs on corporate or product marketing sites.
• Data-driven by nature — you make decisions from evidence, not intuition alone. Experience with Amplitude or a comparable analytics platform is a strong plus.
• Experience with a headless CMS (Sanity experience a bonus; Contentful, Prismic, or similar all count).
• Excellent cross-functional communicator who can align stakeholders across Sales, Product, Engineering, and Marketing.

Preferred

• Background in a growth-stage startup or scaling SaaS/AI company — you're comfortable with ambiguity and know how to build systems where none exist.
• Familiarity with AI products or AI-native workflows — bonus if you've worked at an AI company or integrated AI tooling into your marketing operations.
• Prior exposure to PLG (product-led growth) motions alongside enterprise pipeline generation.

Benefits

• Excellent Medical, Dental and Vision insurance coverages, with 100% employer-paid premiums for employee Medical, Dental, Vision on select plans
• Flexible time off, paid holidays, and more
• Generous stipends to spend on wellness, commuter transit/parking, learning and development, home office equipment, and much more
• Excellent Parental benefits including : 12-20 weeks of Paid Parental Leave, Carrot Fertility Benefits/Adoption/Surrogacy support, Back-up Child Care support
• Mental health and wellness benefits including no cost employee access to Modern Health coaching & therapy Sessions and One Medical membership