Web Growth Marketing Manager San Francisco, CA

San Francisco, CA (On-site)

$110K/yr – $165K/yrMid Level2+ years expFull time

Posted 3 weeks ago

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Job Summary

Own amplitude.com as a growth engine, driving site architecture, user journeys, and content updates while leading experiments and AI-native workflows to accelerate growth and enterprise pipeline.

  • Lead conversion-focused experiences and measurement across web surfaces
  • Collaborate across Marketing, Product, Growth, Sales, and Engineering to move programs forward

Job Description

Responsibilities

  • Own amplitude.com as a growth engine — helping maintain site architecture, user journeys, and content updates that drive both self-serve growth and enterprise pipeline.
  • Execute against a roadmap grounded in performance data and experimentation insights, flagging opportunities as you spot them.
  • Maintain and operate the Sanity CMS platform, supporting other teams across the org as they publish independently.
  • Build and iterate on conversion-focused experiences across product pages, pricing, demo request flows, and campaign landing pages.
  • Run experiments and track measurement using Amplitude Analytics and Web Experiment to improve engagement, conversion, and pipeline generation across web surfaces.
  • Pull and organize website-attributed pipeline data in Salesforce, helping surface trends across GTM segments and win/loss patterns.
  • Partner closely with web engineering to ship new capabilities — you're a collaborative teammate in the build process.
  • Work across Marketing, Product, Growth, Sales, and Engineering — communicating clearly and helping move projects forward.
  • Apply repeatable, scalable approaches for product launches and campaign experiences that maintain a high bar for performance and brand consistency.
  • Implement AI-native workflows (Claude, Claude Cowork, Claude Code) to accelerate content creation, site improvements, and operational efficiency.

Requirements

  • 2–3 years of hands-on experience working on a corporate website or web growth program for a SaaS, AI, or tech company.
  • Experience working alongside engineering teams — you&aposre comfortable scoping tasks, prioritizing, and collaborating in a technical environment.
  • Experimentation mindset: you&aposve helped run A/B tests and conversion optimization efforts on corporate or product marketing sites.
  • Data-driven by nature — you make decisions from evidence, not intuition alone. Experience with Amplitude or a comparable analytics platform is a strong plus.
  • Familiarity with a headless CMS (Sanity experience a bonus; Contentful, Prismic, or similar all count).
  • Strong communicator who can work well with stakeholders across Sales, Product, Engineering, and Marketing.

Preferred

  • Background in a growth-stage startup or scaling SaaS/AI company — you're comfortable with ambiguity and know how to build systems where none exist.
  • Familiarity with AI products or AI-native workflows — bonus if you've worked at an AI company or integrated AI tooling into your marketing operations.
  • Prior exposure to PLG (product-led growth) motions alongside enterprise pipeline generation.

Benefits

  • Some Of Our Benefit Programs Include
  • - Excellent M edical, D ental and V ision insurance coverages, with 100% employer-paid premiums for employee M edical, D ental, Vision on select plans
  • - Flexible time off, p aid holidays, and more
  • - Generous stipends to spend on what matters most to you, whether that’s wellness (monthly), commuter transit/parking (monthly), learning and development (quarterly), home office equipment (annual), and much more
  • - Excellent Parental benefits including : 12-20 weeks of Paid Parental Leave, Carrot Fertility Benefits/Adoption/Surrogacy support, Back-up Child Care support
  • - Mental health and wellness benefits including no cost employee access to Modern Health coaching & therapy Sessions and high quality physician office experience via One Medical membership (select U.S. locations only)
  • - Employee Stock Purchase Program (ESPP)
Amplitude Software Co logo

Amplitude Software Co

Amplitude Software Co is a computer software company based out of 6 New England Executive # 400, Burlington, Massachusetts, United States.

Burlington, Massachusetts, USA
1 employees

Traffic Signals

Monthly Visitors
1.4M
Monthly Google Ads Budget
$109.5K
Traffic Source Mix
Search
9.1%
Direct
77%
Referral
5.2%
Social
3.7%
Paid
0.3%

Headcount Trend

Current headcount: ~1

Marketing Team

Marketing Roles Posted (Last 30 Days)
3