Web & Digital Media Specialist

Orlando, FL (Hybrid)

$70K/yr – $88K/yrMid Level3+ years expFull time

Posted 1 month ago

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Job Summary

Own digital content and channel orchestration across websites, emails, and alerts to drive consistent branding and user-ready experiences.

  • Content & Asset Ownership: Maintain and update internal and external sites and digital media assets, ensuring accessibility and brand alignment.
  • Campaign & Channel Execution: Align web content, emails, and digital media with campaign goals and user needs across frontend tools and CMS platforms.
  • Analytics & Deployment Readiness: Update dashboards, verify content accuracy, and coordinate with teams to support urgent communications and multi-channel deployments.

Job Description

Responsibilities

  • Maintain and update content across internal (intranet) and external websites; including routine content changes and digital asset updates.
  • Support marketing campaigns by ensuring web content, emails and digital media align with brand standards and user needs.
  • Assist in creating custom webpages, tools and widgets to support campaigns, initiatives, and business unit needs.
  • Build and schedule customer email communication, ensuring accuracy, brand alignment and adherence to best practices.
  • Support customer broadcast alerts (SMS, voice and email) by packaging and deploying communications as directed.
  • Maintain and support the customer email database, including routine data management and list updates.
  • Coordinate with internal departments to fulfill digital requests and ensure proper functionality of digital channels.
  • Design a wide variety of digital media including e-newsletters, social media content, digital documents, digital forms, banners, and interactive elements.
  • Support web deployments by posting content and monitoring site activity under the direction of a supervisor.
  • Provide analytics support by updating dashboard data, ensuring accuracy, and maintaining usability.

Requirements

  • Bachelor’s degree in Graphic Design, Digital Media, Marketing, Communications, or directly related field of study from an accredited college or university. In lieu of a degree, equivalent combination of education, training, and experience may be substitutable.
  • Minimum of three (3) years of experience in web content management, digital media production, or related digital communications work to include:
  • Experience writing, editing, proofreading, and scheduling digital content, designing and editing digital assets such as video, audio and interactive graphics.
  • Experience translating complex, technical concepts into easy-to-understand and compelling visuals (preferred)
  • Experience supporting digital marketing strategy, email platforms, and basic front‑end web technologies (preferred)
  • Experience with AI tools and emerging technologies for digital content creation, optimization, personalization and analytics (preferred).
  • Working knowledge of digital marketing principles, Adobe Creative Suite, CMS platforms (WordPress preferred), email platforms, Google Analytics/Looker Studio/Search Console, and marketing automation/CRM tools (Salesforce preferred)
  • Familiarity with HTML/CSS/JavaScript and test/dev/prod environments, UI/UX and accessibility principles, SEO and performance metrics, website optimization tools, broadcast/alert systems, and AI tools for digital content creation
  • Ability to interpret analytics, communicate clearly, create user ‑ friendly digital content, collaborate effectively, and stay organized and proactive while managing multiple deadlines
  • Ability to work a hybrid schedule (40 hours/week) with on‑site presence Tuesday–Thursday and remote work Monday and Friday, along with willingness and ability to provide planned after‑hours support approximately six times per year.

Preferred

  • Experience translating complex, technical concepts into easy-to-understand and compelling visuals (preferred)
  • Experience supporting digital marketing strategy, email platforms, and basic front-end web technologies (preferred)
  • Experience with AI tools and emerging technologies for digital content creation, optimization, personalization and analytics (preferred)

Benefits

  • Competitive compensation
  • Low-cost medical, dental, and vision benefits and paid life insurance premiums with no probationary period.
  • OUC’s Hybrid Retirement Program includes a fully-funded cash balance account, defined contribution with employer matching along with a health reimbursement account
  • Generous paid vacation, holidays, and sick time
  • Paid parental leave
  • Educational Assistance Program, to include tuition reimbursement, paid memberships in professional associations, paid conference and training opportunities
  • Wellness incentives and free access to all on-site OUC fitness facilities
  • Access to family-oriented recreational areas
  • Paid Conference and Training Opportunities
  • Hybrid work schedule