Responsibilities

• Website & CMS Management: Independently manage, update, and troubleshoot website content and layout using HubSpot CMS, WordPress, Webflow, or similar platforms, including page creation, modules, templates, and forms.
• Landing Page Development: Build and optimize landing pages to support campaigns, ensuring strong structure, clear CTAs, and alignment with lead generation goals.
• Conversion Optimization: Analyze and improve website performance, including CTAs, forms, user journeys, and overall digital experience to drive higher conversion rates.
• Digital Tracking & Analytics: Implement and validate tracking using GA4, Google Tag Manager, and UTM parameters; ensure campaigns and website actions are being measured accurately.
• SEO Strategy & Execution: Apply advanced on-page SEO practices, including metadata, page structure, internal linking, and image optimization, while identifying opportunities to improve organic search performance.
• Digital Quality Assurance: Proactively identify and resolve broken links, outdated content, formatting inconsistencies, and mobile/responsive issues before pages go live.
• Design Support for Digital Execution: Create and adapt web graphics, banners, email templates, and campaign assets using Figma, Adobe Creative Suite, or Canva to support digital initiatives.
• Cross-Functional Collaboration: Partner with Marketing, Sales, Product, IT, and external agencies to manage requests, prioritize competing initiatives, and keep digital projects moving forward.
• Performance Reporting: Monitor and report on website and campaign performance, using data to inform ongoing optimization decisions.

Requirements

• Bachelor's degree in Marketing, Communications, Web Development, or a related field (or equivalent experience).
• 3+ years of professional experience managing websites in a marketing or digital environment, with demonstrated independence in page creation and content maintenance.
• Some relevant experience in B2B, SaaS, fintech, or payments industries, particularly managing websites built to generate qualified leads and support sales teams.(preferred).
• Strong hands-on CMS expertise (HubSpot CMS, WordPress, Webflow, or similar), including modules, templates, and form building.
• Proven experience with conversion rate optimization, including landing pages, CTAs, and user journey improvements.
• Working knowledge of GA4, Google Tag Manager, UTM tracking, and campaign measurement validation.
• Solid understanding of technical and on-page SEO, including metadata, internal linking, and image optimization.
• Strong attention to detail with experience conducting digital QA across desktop and mobile.
• Comfortable using design tools (Figma, Adobe Creative Suite, or Canva) to support web and campaign execution.
• Excellent communication and prioritization skills, with experience managing multiple stakeholders and requests simultaneously.

Preferred

• Some relevant experience in B2B, SaaS, fintech, or payments industries, particularly managing websites built to generate qualified leads and support sales teams.(preferred).

Benefits

• We provide a full range of benefits to support your health and wellbeing, including medical coverage, financial resources, and additional support tools to help you succeed.