Web and Digital Content Specialist

Responsibilities

• Manage and maintain content across Alfred University's website, ensuring information is accurate, current, accessible, engaging, and aligned with university brand standards.
• Manage assigned website and digital content projects from planning and content development through publication and evaluation.
• Develop, edit, publish, and optimize website content and landing pages supporting recruitment, academic programs, institutional visibility, and engagement.
• Manage the Alfred University blog, including the editorial calendar, content development, publishing, and performance.
• Apply SEO best practices to improve organic search visibility and digital discovery.
• Monitor and analyze website performance using Google Analytics 4, Looker Studio, Google Search Console, and other digital tools.
• Interpret website traffic, search performance, audience behavior, and engagement data and make routine content and optimization adjustments based on results.
• Provide recommendations to the Social and Digital Media Manager and Marketing and Communications team based on analytics, content performance, and audience insights.
• Collaborate with Marketing and Communications colleagues and campus partners to identify content needs, develop stories, and maintain high-quality web content.
• Monitor emerging web, search, AI discovery, accessibility, and digital content practices and recommend appropriate improvements.

Requirements

• Bachelor's degree in marketing, communications, digital media, journalism, or a related field.
• Three or more years of professional experience in website content, digital communications, content marketing, or a related field.
• Experience managing content within a CMS; experience with Cascade or a comparable platform preferred.
• Working knowledge of SEO, Google Analytics 4, Google Search Console, Looker Studio, or similar tools.
• Strong writing, editing, digital content, and organizational skills.
• Ability to interpret digital analytics and use results to make content recommendations and routine improvements.
• Knowledge of website accessibility, user experience, and digital content best practices.
• Ability to independently manage assigned projects, prioritize competing needs, and meet deadlines.

Preferred

• Higher education experience preferred.