Responsibilities

• Lead website communications strategy, governance, accessibility, and projects.
• Lead web content strategy, search visibility, and content coordinator support.
• Lead social media communications and support advertising campaign development.
• Conduct research and evaluate communications effectiveness.
• Develop and coordinate communications plans for college initiatives and support public and media relations.
• Support departmental and institutional operations.

Requirements

• Three years of professional experience in web communications, digital communications, marketing communications, public relations, strategic communications, or a related field.
• A Master's degree may substitute for 18 months of experience; a Bachelor's degree may substitute for one year of experience; and an Associate's degree may substitute for six months of experience. Degree must be in a related field.
• Experience developing and implementing communications strategies or plans and consulting with managers, departments, or internal clients regarding audiences, messages, channels, and communications practices.
• Experience writing, editing, reviewing, and publishing public-facing content for websites, social media, advertising, public relations, or related communications channels using plain-language and audience-centered practices.
• Experience coordinating website content strategy, web governance, user experience, search visibility, or digital communications within a content management system.
• Knowledge of digital accessibility requirements and practices, including ADA and WCAG standards, sufficient to guide web content and coordinate compliance efforts.
• Experience developing and evaluating social media or integrated campaign communications and using analytics, audience research, stakeholder feedback, or campaign data to recommend improvements.
• Project management and interpersonal skills sufficient to manage multiple priorities, coordinate vendors and other contributors, provide consultation and training, meet deadlines, and exercise independent professional judgment.
• This position requires successful completion of employment references and a driver’s license background check.
• To facilitate proper crediting, please ensure that your resume clearly describes your experience in areas listed and indicates the beginning and ending month and year for each job held.

Preferred

• Bachelor’s or graduate degree in communications, journalism, public relations, marketing, digital communications, web communications, or a related field; or a position-related professional certification in digital accessibility, web analytics, project management, digital marketing, content strategy, or a related area.
• Experience working in higher education, government, or another complex public-sector organization.
• Experience managing content and governance for a large or complex website using Drupal, WordPress, LiveWhale, or a comparable content management system.
• Experience using GA4, Looker Studio, Google Tag Manager, Salesforce, social media analytics, media-monitoring platforms, or comparable tools to evaluate performance and inform communications decisions.
• Experience managing web development, accessibility, digital advertising, media agency, analytics, or communications vendors, including developing requirements, coordinating deliverables, and evaluating performance.
• Experience conducting user research, usability testing, focus groups, content testing, or stakeholder engagement activities, or developing and delivering communications training.
• Experience supporting public and media relations, leadership communications, or emergency, sensitive, or rapidly developing communications.

Benefits

• Benefits Information: At Minnesota State, we take your well-being and work-life balance seriously. We offer a comprehensive benefits package that features low-cost medical and dental insurance with affordable deductibles, employer-paid life insurance, short- and long-term disability, and pre-tax healthcare and dependent care accounts with a roll-over option. To further support your holistic health, employees also have access to a confidential Employee Assistance Program (EAP) for mental health, legal, and financial counseling. Detailed plan details, rates, and coverage choices can be reviewed directly via the State Employee Group Insurance Program (SEGIP) website. To support your life outside of work, our package includes 12 paid holidays, generous vacation and sick time, and six weeks of Paid Parental Leave. We also help you secure your financial future with a robust Pension Plan, 457(b) and 403(b) retirement accounts, and various investment options. Furthermore, we invest in your growth by providing dedicated professional development and tuition waivers for both you and your dependents. Please note that specific benefit eligibility and coverage levels may vary depending on the type of position, employee classification, and collective bargaining agreements.